Creating Client Loyalty through Client Appreciation Events

By
Real Estate Agent with RE/MAX Best Choice

In 2003 we began holding a client appreciation get-together. Our first one was at an Orchard called Eckert's in nearby Millstatdt, ILL. What a blast! We reserved a bonfire site bought a bunch of hot dogs, coffee, lemonade, and treats. Plus a personalized Halloween Trick or Treat for the kids. Eckert's provided a nice bonfire and roasting sticks so everyone could cook a hot dog. With each guest attendance ticket a cool haunted hay ride was included. there was so much for the families to do, if they got there early enough they could go out and pick pumpkins, they have all kinds of free things for the kids too. Like the Clubhouse, huge slides, trike riding, tractor pulls, just a lot to do. Our first year we had 70 guests. We also received 2 referrals that evening that went to escrow. We received 4 more in the following days of which 3 went into escrow.

In 2004 we had over 100 guests and served almost 200 hot dogs 10 gallons of coffee and 10 gallons of lemonade and hot chocolate. At that event we allowed guests to bring a friend/neighbor. We actually closed 9 transactions from that event.

Our Halloween Hay Ride changed a little in  2005. We moved it closer to our market area and held it in the daytime. We had great weather and plenty for everyone to do. Our attendees dramatically reduced to around 65 and our referrals directly related to the event went down to 4. I'm not sure why we had such a huge difference. Maybe because it was just a regular old hay ride in the daytime, maybe because we didn't have a bonfire, or maybe because we cooked all the dogs earlier in the day, I don't know but I can assure you that we will be scheduling this years event at Eckert's again.

During 2004 we added a Easter Egg Hunt along with pictures of Attendees children with the Easter Bunny We also provided a nice lunch. We divided the egg hunting area into 4 different age groups with a golden egg in each area that won the founder a special gift. Each egg contained a surprise of candy or a gift. We were pleasantly surprised with 90 attendees and an amazing 10 referrals with 7 going into escrow.

In 2005 we added children's crafts to the event. With a total of 12 referrals 9 going to escrow.

Our plans for 2007 include a few more changes including a nice door prize for one of the parents. We may even do a easter Egg Hunting section for them this year with a golden egg.

I'd appreciate hearing about how you're securing referrals from your customer base.  

Frank J. Helderle

http://www.realestatetrio.com

"WE ALWAYS HAVE TIME FOR YOUR REFERRALS"

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Rainer
46,150
Elena Thurston, Family Real Estate Specialist
Keller Williams Legacy One - Gilbert, AZ
Wow!  Love the idea.  One of my lenders rents a movie place twice a year but we never go.  I get all of my referrals from the letters I send out, hand addressed, once a month.  When you started doing these events, how many invitations did you send out? 
Feb 15, 2007 08:52 AM #1
Rainer
34,461
Frank Helderle
RE/MAX Best Choice - Saint Louis, MO

Thanks so much. We had sent out 175, to our best clients.

Frank helderle

Feb 15, 2007 09:18 AM #2
Rainer
33,453
Meg Stewart
Reliable Appraisal - Frisco, TX
Appraiser-Frisco, Texas
GREAT idea....  All clients are my BEST clients..  :-)
Feb 15, 2007 09:29 AM #3
Rainer
46,150
Elena Thurston, Family Real Estate Specialist
Keller Williams Legacy One - Gilbert, AZ
70 guests from 175 invitations.  I'd say that's awesome!
Feb 15, 2007 10:48 AM #4
Rainmaker
1,728,966
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Frank, Congrats on your success!  I have found client events are very powerful and the business comes back to you ten fold.  I have bought every seat for our local movie theatre on a Saturday for a kids movie and invite all my past clients and their children to the private showing.  We have done "Cars" and "Charlotte"s Web" so far with huge success.  I part my moving truck out front, I work the ticket booth, greet my clients and their children as they enter and when the movie is over I thank them for coming.  I do NOT ask for business and I dress very casual at this event and our success from these events continues to amaze me.  It works so well we doing it again and featuring Shrek 3 as our next movie event.  If your clients know that you truly care about them and their family beyond simply selling them a home you will have a raving fan for life. 

Feb 16, 2007 07:17 AM #5
Rainmaker
44,640
Michael Polly
Royal Shell Real Estate, Inc. - Fort Myers, FL

Client Events are great and we have found it to be a great source of referrals. We have had everything from a BBQ at a local park to smaller events at the minor league baseball park. We also have smaller groups inviting 1-3 couples to hockey games and arena football. Great networking and in small groups you can create an even more indepth relationship.

Michael Polly, Vice President, Denny Grimes and Company, ASR, GRI, ePRO, USCG Captain

 

Feb 26, 2007 01:27 PM #6
Rainmaker
129,927
Deborah Bly
RE/MAX Space Center - League City, TX
RE/MAX Realtor

Great posting here. Last year after going to the RE/MAX convention and seeing Kayla Allain I came back home and started putting together an event for a CMN fund raising.

I rented out the local IMAX theature and played Shackelton's Artic Adventure. After that I had a little speeched and showed the clip from Kayla Allain that they had run at the convention. I had over 500 people show up. It was really fantastic. Great and inspirational time for every one and raised funds for a good cause as well. I have bennifitted from listening to the buzz from the event all year long.

Cost to rent out the IMAX = $1,500
Invitations/postage ect $500

Highly recomend it for the results.

Feb 26, 2007 01:55 PM #7
Rainer
34,461
Frank Helderle
RE/MAX Best Choice - Saint Louis, MO

We recently did a wine tasting event with a local distributor who bought in 6 wines that you won't find at the local store or wine shop. It was very nice, we kept it small only inviting clients who gave us a referral in 2006. We had small finger foods and pre-purchased a few bottles from the vendor prior to his arrival that we opened and poured after he was done pouring samples. His services were free and he managed to sell about 4 cases of wines to our clients. We picked up 1 listing from the event that just went on the market

Frank J Helderle

http://www.realestatetrio.com

"WE ALWAYS HAVE TIME FOR YOUR REFERRALS"

Feb 26, 2007 02:38 PM #8
Rainer
14,078
Keith Zimmer
RE/MAX Results - Saint Louis, MO
Every year we have the Shrine Circus in town. As a Shriner myself I buy a couple of books of tickets and invite some of my better clients to join me. It is a great time and raises money for a good cause. After I parade around for the opening ceremonies I head to the stands to sit with my clients. During intermission the kids enjoy tiring on my fez, I also get one the the Shrine ladies to write the kids name on a mini fez for them to take with them.
Feb 26, 2007 05:12 PM #9
Rainer
14,078
Keith Zimmer
RE/MAX Results - Saint Louis, MO

Frank they are $12 this year but 1 ticket gets in 2 kids below is the scheadule with the parade on Sat. 21 of April.

Thr April 26 7:00 pm

  • Fri April 27 7:30 pm
  • Sat April 28 10:00 am
  •   2:30 pm
  •   7:30 pm
  • Sun April 29 1:30 pm
  •   6:00 pm
  • Feb 27, 2007 03:30 AM #10
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