3 Hacks to Boost Your Social Media Presence in < 10 Minutes a Day

Reblogger Bob Crane
Real Estate Agent with Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities #1 in Forest Land Mgmt

We all know the importance of keeping our social media presence chugging along to bring in business and keep the public and the search engines interested in our business and our websites, yet time is always a factor for us busy professionals.

Check out Lee's tips and see if it can make a difference in your social media results and save a little time as well.

Thanks Lee!


Original content by Lee Davenport
3 Hacks to Boost Your Social Media Presence in Less Than 10 Minutes a Day
By Lee Davenport as originally written for and featured on KatieLance.com.
S-O-C-I-A-L M-E-D-I-A!  If you are like me, you have a love/hate relationship with it.  You love social media because it has allowed you to connect with many that may have fallen by the wayside, whether friends, family or potential clients.  
But you may hate that it is a drain on your fleeting time, especially as you hustle to strike a balance between real estate and your personal life.
Today I want to share some tips and tools to help you boost your social media presence (engagement with relevant content is still the name of the social media game) in less than 10 minutes a day (yes, in LESS THAN 10 minutes) so you can reclaim more of your time for face-to-face interactions, whether you are showing homes, attending a closing, hosting an open house or going to your nephew’s first solo performance.  Best of all, many of the tools are FREE.
1. Repurpose Your Content
Time spent 2-3 minutes
If you are like me, you may find yourself feeling like a “broken record player” or a track on constant repeat (for my fellow Millennials) when it comes to explaining certain nuances of the real estate process to your clients.
If your specialty is working with first-time buyers, you may find yourself sending various texts and emails and making calls to reiterate the importance of NOT making any major purchases with credit prior to closing since buying a home seems to naturally spur an insatiable itch to buy a new car and new furniture but can leave a would-be buyer homeless if their credit score takes a dip from the untimely purchases.
Or, maybe you have to constantly give sellers a friendly reminder to not chat with buyers when you are not present (since there can be the hopefully rare, impromptu home showing) as that will compromise their negotiating position.
Well, that content will come in handy and be vital to the expansion of your social-media presence.
Blog post answering frequently asked questions from her clients
Blog post answering frequently asked questions from her clients
Here’s why: typically, we agents want to work with clients in a particular neighborhood, school district, price point and the like.  Once you have started working with your desired clientele, you will start to notice frequently asked questions and other patterns. Therefore,if you can start pre-empting those questions by posting the answers on social media, you have just take a huge stride in building your social media presence.
What’s more is that because this is a topic you could answer in your sleep, it should take you 2-3 minutes to create an effective post that positions you as a real estate leader on social media.
For example, you could pose the following question to your social media groups, followers and friends: What is the best way to avoid delays with your next home loan and purchase? Wait until after closing to finance furniture, a new car or anything over $500! Visit MyWebsite.com for more help purchasing your next home.
Such a post draws on your expertise, allowing you to post it in less than 3 minutes.  Save even more time by jotting down questions in Evernote/Google Keep a list of interesting topics that come up throughout your day so that now you create a topic arsenal for your social media posts.  Bonus: always remember to include a call to action such as visiting your website or contacting you to help you to convert social media friends and followers to actual clients.
2. Use OPM
Time spent: 5-6 minutes
If you were in the real estate world ten years ago, I am sure you are no stranger to the acronym OPM, other people’s money.  OPM represented the heyday of the real estate boom with investors buying what they could with as little of one’s own money but as much of other people’s money, whether that meant banks, investment groups, etc., as possible.
Now that we have seen the error of those ways and the real estate market is finally recovering from such a flawed investment strategy, we can parlay this acronym into something that can now signify good in our industry — other people’s messages.
Social media is a fantastic place to have lively discussions about the hot topics in real estate.  You may not have time to write a dissertation on the current state of your market, but you can re-post someone else’s piece to get a conversation going, again to show off your expertise.
Show off your expertise with curating content
Show off your expertise with curating content
The key is to give credit where credit is due (don’t steal anyone’s content) and to be sure to include a call to action as mentioned before so that although you are using someone else’s content to attract eyeballs to your social stream, you are the one they engage with!
I HIGHLY recommend having the articles come to you by setting up a free Talkwalker Alert(similar to Google Alerts but better since it features alerts from social media sites as well as websites), which will email you a summary and links to articles regarding your topic of choice, whether you are focusing on school districts, new home communities, etc.
Talkwalker alerts
Talkwalker alerts
Also, you can use BufferApp (this app allows you to scan relevant content topics on their site or bookmark articles around the web to your account with them through the Chrome extension and then it feeds it to your social sites on your determined schedule) orBuzzSumo (which allows you to see articles that have generated the most buzz on a topic) to find relevant content all within the 5 minutes allotted for this tip.
3. Automate What You Can
Time spent: 0 minutes after initial setup
Real estate is a people business where actual human contact matters, so we should not automate everything but there are things that can be automated when it comes to social media.  The main thing that you should automate is your initial post on social media.  I have already mentioned BufferApp, which is great to create a schedule of what you what to post and when so that you do not have to be tethered to Facebook, Twitter, Google+ or whatever your social media site of choice is (you can plan your whole year in one sitting if you wanted).
Another powerful automation tool is SumAll, which will find your most popular posts and then re-post them for Throwback Thursdays, allowing you to reach a new audience or revisit your old audience with great content for which you already have done the work (such as adding call to actions, etc.).
SumAll will also help you know what is working and what is not across the most popular social sites through its extensive metrics that are emailed to you daily and/or weekly (no more fumbling around and visiting 5-10 sites to find out what is going on with your various social media sites).
I would be remiss to not mention Friends+Me, which is a dynamic two-fer that boosts your social media presence and Google ranking simultaneously.
With this program, you can have your posts from Facebook, Twitter and several other sites automatically feed to your Google+ profile, which is paramount for ranking higher on Google.  This is great if you have ever thought about getting on Google+ but did not have the energy or time to learn a new social media site.  Bonus: the key to Google+ is posting your content to relevant groups (i.e. homeowners in Atlanta) to build your following and using call to actions to convert those followers into clients (more on how to do this in another post).
However, if you are like me and already use Google+ to enlarge your social media following, build your email list and drive traffic to your other sites (yes, Google+ does ALL of that!), then you may feel like Friends+Me is not for well… ME!  But it is because it works in reverse too, meaning that when you post to Google+, Friends+Me can then repost your content to numerous other social media sites and can even filter them based on hashtags if you want.  Wow!  This has been a critical time saver for me. 
There you have it, folks!  You can boost your social media presence in just 10 minutes a day so stop letting Facebook, Twitter and the like zap your precious time.  If you already use any of these tips and tools, leave a comment below how they have been working for you.

Follow me on Google+ and Facebook for more tips and techniques. Also, if you are a real estate agent or manage agents, learn how to RE|VAMP your business with us today.  Here's to your success! 

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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

These are all phenomenal beyond words like phenomenal, I would say. That's a little humor there, Bob. :)

Jan 24, 2015 03:56 PM #1
TeamCHI - Complete Home Inspections, Inc.
Complete Home Inspections, Inc. - Brentwood, TN
Home Inspectons - Nashville, TN area - 615.661.029

 Good morning Bob. Very interesting stuff. I will have to come back and read this poem more in detail later in the day.

Jan 24, 2015 04:42 PM #2
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Bob. This is now the second post that I have read this morning that is full of wonderful information. Made a copy, so that I could study further.

Great choice for a re-blog.

Jan 24, 2015 06:59 PM #3
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FL Probate Agent, Hotel & Land Specialist

Good morning Bob...thanks for the re-blog.  My head spins when I realize how fast we move through online exposure.  I ping my post and it feeds to Twitter, FB and Linkedin.  I know I replied to buffer at some point but never really made time to explore further.  Same with Instagram....I do use Google+ and share my AR blog post there first. 

Jan 24, 2015 08:44 PM #4
Dianne Goode
Raleigh Cary Realty - Raleigh, NC

Ha!  Successfully clipped to Evernote.  As always, thank you for your useful SEO-enhancing tips.  

Jan 24, 2015 09:10 PM #5
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Great choice for a reblog.  I use hootsuite to schedule posts and it saves a lot of time.

Jan 24, 2015 09:19 PM #6
Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Bob, If all this could actually be done in ten minutes a day I would be on-board, but it would take me a lot more than 10 minutes just to understand what ALL these other websites are all about.

Bill Roberts

Jan 24, 2015 11:43 PM #7
Bob Ratliff
Robert Ratliff Realty - San Antonio, TX
"Sold with Bob"

Howdy Bob, great content and very useful.... thanks for the re-blog.

Jan 25, 2015 12:29 AM #8
Trumps Elite
Keller Williams Realty Acadiana - Lafayette, LA
Realtors/Career Consultant

Super content and excellent reblog! Very doable and focused plan!

Jan 25, 2015 01:14 PM #9
Michelle Cherie CarrCrowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Bob thanks so much for sharing this useful blog on social media.

Jan 25, 2015 03:29 PM #10
Tom Braatz Waukesha County Real Estate 262-377-1459
Coldwell Banker - Oconomowoc, WI
Waukesha County Realtor Real Estate agent. SOLD!

Bob Crane

It really does take work but social media gets our name out there right in front

Jan 28, 2015 10:42 PM #11
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