As part of the real estate business, we all know about farming. Taking your talents and focusing them on certain types of property, in a certain area is considered farming. Its often looked over how important farming is to grow your business.
When you take the time to cultivate your farm, you know the history of the area like the back of your hand! You know the people... friends, family, even pets. You become the "neighborhood real estate agent". The people of the neighborhood will come to you for all of their real estate needs, and you really have a great opportunity to cultivate relationships with great people. You must know what the homes' value is... and the length of time on the market, and CMA trends.
Of course its great to work in areas as well, but once you've solidified your farm, ANYONE knows they can come to you for knowlegdge in that specific area. Plus, as stated above, you'll be around the same neighborhood so often that those people will also think of you for anything they need when it comes to their neighborhood. Have they spoken to a friend who was recently looking to move to the area? They would most certainly recommend you. Are they looking to move into a larger home? They would definitely call you! Even if they wanted to move somewhere out of your farm, they'd still contact you because they know how hard working you are, and how successful you have been with the neighbors... through word of mouth!
So remember, in all your hustle and bustle working the real estate business... Don't forget to cultivate your farm! Stop by, talk to the neighbors. Be your friendly, charming self! It most definitely will benefit you in the long run!
To visit the homes in my farm in Tradition, Port St. Lucie, please visit here!