You’re thinking about using video as part of your marketing and you have lots of questions. This is a weekly feature to help answer your real estate video questions. RealEstateDigitalMedia.com is our website.
Americans are on the move. According to USA Today, “In 2012, "domestic migration" was as high as it's 
been in the past five years — nearly 16.9 million people moved between counties, with long-distance interstate moves accounting for about 7 million of those, up nearly 5% over 2010." (1)
There is a huge opportunity for REALTORS® to market to them with a short video (2-3 minutes long) spotlighting the communities they sell.
The #1 most viewed type of real estate videos are community/area videos. A staggering 86% of all home buyers viewed a video about the community in which they were interested. (2)
86% of 16.9 million is 14.5 million people. And while they aren’t all moving to your area, chances are enough of them will be. They’ll need to learn about the areas to which they might move. They’ll need to find a REALTOR® to help them find the right home in the right neighborhood.
That’s where you come in. You will be on-camera showing prospective home buyers points of interest in the neighborhood to which they're thinking of moving. After all, no one knows your community better 
than you! Where are the shops and restaurants? Is there a local beach or hiking trails? Community centers? Cultural centers? Parks? Pools? What about the schools?
Not ready to be on-camera? A simple voice-over can be equally as effective.
Your video serves to position you up as the local expert, because it will include your contact info or call to action asking the viewer to click a link to email you, thus setting you up as the person to turn to when they are ready for the services of a real estate professional.
Once your videos are created, you upload them to your YouTube channel, embed them on your website, and share them on your Social Media platforms. If your website is properly optimized and includes video, you’re 57% more likely to show up on page 1 of Google search results and we all know how important that is! (3)
About us:
We are real estate videographers in Los Angeles. We create real estate videos of your listings, your community and you. Our background is in film-making. To us a real estate video is 30 frames per second not a series of still photos put together in a slide-show. RealEstateDigitalMedia.com is our website. If you are in the Greater L.A. area and would like to start using video for your real estate business, please contact us.
Sources:
(1) http://www.usatoday.com/story/news/nation/2013/10/26/americans-moving-again-census/2986963/
(2) The Digital House Hunt: Consumer and Market Trends in Real Estate A Joint Study from The National Association of Realtors® and Google
(3) http://www.virtuets.com/benefits-real-estate-video-marketing
Comments(0)