Unless you want to spend a lot of time building a fan page, an audience, and inviting friends it can be a huge amount of time. You can hire a company to do all these things. Do you want to spend $500 a month for a year to possible get one client? How often do you seriously get clients from a fanpage?
I would be willing to bet that most Realtors do not get business from their fan pages unless they put 10 hours a week building it. Instead my personal feeling is to build your personal page to the point where you have several thousand friends. Then slowly post something about your career. Don't constantly tell us about an open house, because we don't care! We want tips, security ideas, and things to make our home more valuable.
Post on your personal wall people we should know. As a Realtor you should introduce us to great insurance agents that will answer their phones in the evenings for emergencies. Post introductions to pest control companies that do good work. Give me introductions to great lenders. Stop telling us over and over the interest rates.
I get emails all the time from mortgage lenders just telling me market conditions. Do people actually read those long boring stories?
Introducing your clients to good people is what I want to see. Does anyone agree?