Social Capital is the international currency of networking
Try it...continued contact is essential in building a long-term relationship, not a one shot deal!
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Social Capital is the international currency of networking
Marjorie Tinnell, with Independence Title, in Austin TX presented a wonderful course on “The Authentic Agent.” I know when Marjorie offers a course it will be time well spent. Her insights from technology to practicing the “best business practices” are always enlightening. Marjorie walks the talk and is always learning so she can exceed our expectations!So what is Social Capital? To me Social Capital is developing “authentic relationships” by being real and adding value. It’s actually better than money in the bank. Why? Because connecting with others and helping others succeed establishes value which separates you from your competition and helps you achieve “Mind Share.” Why is this so important? Because you end up providing a blanket of services your customer comes to expect and feels there is no reason to reach out elsewhere! They always think of you.
Establishing Customer confidence is the foundation for any meaningful and lasting relationship. Creating unquestionable value and surpassing customer’s expectations result in a trusting relationship. It’s very likely you will have a customer for life. Social Capital is the international currency of networking!
Marjory outlined 4 steps to follow in building Social Capital in her class:
1. Give your clients a personal call. Call to genuinely talk with them about things important and of interest to them. Do not ask for a referral at this time.
2. Call all the people who have referred business to you. Ask them how things are going and learn more about what they are doing so you can refer people to them.
3. List 50 people to stay in touch with. Include anyone who has done business with you the last year and any new contacts you are currently working with (following the same procedure as steps 1 & 2 and follow up with a card on the next holiday.
4. Follow up. Two weeks after you sent cards to your contacts, call them to see what is going on. If the contact is a former client or just someone you’ve talked with before, now you might want to ask for a referral. If it’s a prospect maybe ask to set up an appointment to have coffee and find out if their plans might include using your services.
Upon just a few weeks of putting these steps in motion you should have more than enough social capital to tap into the rest of the year! Try it...continued contact is essential in building a long-term relationship, not a one shot deal!
If you are reading this and have a home to sell in NW Austin I would be happy to help you. We bring high tech touch to home sales and market your home to millions of customers across the internet and right here in Austin. Reach out to me for a free evaluation of your home’s value at 512-346-1799 or dillard@reloaustin.com.
I am a recognized professional in NW Austin real estate. I’m a good listener and act, not react to your needs. I have systems in place, references at hand and proven solutions to getting your home sold. Let’s schedule a time to see if we are a good match. I offer you hands-on Professional guidance for all your real estate needs.
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