Online Reputation Management – What is it really

By
Services for Real Estate Pros with Boomerang Social

When was the last time you Googled yourself, your company or your producOnline Reputation Managementts? Is there anything you see that someone put out there that upsets you?

There is nothing more upsetting then finding out someone walked away from your business unhappy or even worse, extremely frustrated and instead of letting you know, let thousands know via the internet…or is there?

How about finding out someone didn’t do business with you because of one of these review(s) or comments found on a directory when searching you on the internet? What do you do then?

“79% of consumers trust online reviews as much as personal recommendations”

As the saying goes, you can’t make everyone happy all the time. But you can certainly do your best to try, and then understand the situation when someone isn’t so happy and deal with it.

“73% of consumers say positive reviews make them trust a business more.”

Online reputation management monitors your brand/company/product in order to assess and control the perception of your “virtual image”. In the old days (as they say) only the big companies had to worry about this as the info would hit the media outlets of that time. But now this is becoming more and more of a necessity for micro and small business wanting to grow. Due to the huge increased amount of online conversations taking place, it is so easy for anyone to talk to thousands instantly letting them know what horrible service or product they feel you have.

“69% ofOnline Reputation Management - Unhappy Customercustomers attributed their good customer service experience to quick resolution of their problem.”

Do you have the time to watch for and manage reviews and comments across the internet each day?

Your reputation and being transparent as a business is very important today. Unflattering news, reviews, blog post comments can spread at lightening speed throughout the “Internet of Things” (IoT).

Boomerang Social’s Team understands how damaging a disgruntled past employee or customer can be. We also know that new prospective customers will be searching the internet for opinions about your company or product before they become a customer. Our team keeps a constant eye out for reviews/recommendations, comments and more so that if there is someone unhappy and talking about it, we can find the issue quickly and determine a response. That way you can put a positive spin on a complaint and hopefully regain that customer.

 

Comments (3)

Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

It is really frustrating when people you never did business with post negitive things but I also had a gal who worked for me for an hour quit when she was asked to do what she was hired for.

Jan 31, 2015 06:07 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I was had a competing real estate agent post a snarky comment but that is long gone.

Jan 31, 2015 06:19 AM
Colleen Gray
Boomerang Social - Raleigh, NC
Digital Marketing Manager

Hey Bob and Tammie,

Thanks for commenting. Yes sometimes there not much you can do when someone like that leaves a comment except try to reply in a way that makes you look like the good guy (gal) you are. Everyone is aware that there are "nuts" out there - it is in the response that shows them what type of person you really are!  Take care.

Colleen

Feb 03, 2015 09:07 PM