Guest Blogging Can Really Pay Off

By
Real Estate Agent with Coldwell Banker Access Realty ~ 478.960.8055 anitaclark160@gmail.com

I think we can all agree that we want consumers to locate our content online, find it useful, and call us for both more information and to assist with their real estate needs. For a few, their blog posts, videos, or social media posts go viral bringing hundreds and sometimes thousands of visitors to marvel at their quality content.

Guest Blogging Can Really Pay OffFor the rest of us, what options do we have? Obviously we post and share our own articles, and perhaps if they are catchy or have outstanding information, someone else will share them as well. There is also another way that can help generate a lot of online buzz and reach markets you might not have a presence in. What is this method?

It is guest blogging. Yes, it can take time to find the right "partners", but if you want your content to reach a larger audience, it is a great way to generate new leads and online followers.

Here are a few examples of recent "shares" both to and from my RE blog:

 

Things You Can Do To Make Your Home More Appealing

Is Flood Insurance Necessary?

Home Warranty Benefits

3 Mistakes Sellers Need to Avoid

What Wikipedia Can't Tell You About Home Buying

 

I encourage you to give guest blogging a try.

~ Anita ~

 

Comments (42)

Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Rebecca: It is a great way to get more exposure and quality backlinks at the same time.

BLiz: A big help, especially if decent PR sites participate.

It is working out great, Gita. I recommend it.

It gives the post and internal links a boost, Michael.

Bobbie: I know you have seen the effect on G+. 

 

Jan 31, 2015 10:29 PM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Anita you are no doubt the social media queen.  Always with great insights and things to do.  Mark

Feb 01, 2015 03:46 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Mark: This is a smart way to share out blog content around and get some new content on our own site at the same time.

Feb 01, 2015 04:38 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for sharing your success with guest blogging.

Feb 01, 2015 05:45 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Roy: It is something we all should be doing, especially those of us who want our content to rise in the SERPs.

Feb 01, 2015 05:47 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Anita,

Very creative and obviously guest blogging works for you! Your success gives us all something to think about..thanks for sharing!

Feb 01, 2015 06:28 AM
Toni Weidman
Sailwinds Realty - Trinity, FL
20+ Years Selling Homes in New Port Richey, FL

Interesting idea, Anita.  I have never thought about having a guest blogger.  

Feb 01, 2015 06:35 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Dorie: It can work for all of us! We just need to get outside of the box we put ourselves in with our blogging efforts.

Toni: Give it a try. I bet your content reaches quite a few more online consumers.

Feb 01, 2015 06:40 AM
Robert Smith
Preview Properties, PC - http://www.RealEstateMich.com - Brighton, MI
SRES, Search for Homes Brighton-Howell-SE Michigan

I've done a couple of guest blogs in the past but have trouble finding guest bloggers for my site.  I know it's a good tactic and you just lit a fire under me!  Thanks.

Feb 02, 2015 12:48 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Robert: It can take time to find the right guest bloggers.

I would love to have someone who has quality mortgage information they want to share do some guest blogs on my site. *Hint*

Feb 02, 2015 05:57 AM
Nick T Pappas
Assoc. Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, Broker/Providence Property Mgmnt, LLC Huntsville AL - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Anita, I have not yet followed through with this idea yet, but have considered asking one of my favorite lenders to write a post about the loan application process.  Apparently you've had success with this...certainly worth a try.

Feb 02, 2015 07:33 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Nick: There are several real estate bloggers on G+ who are using this technique quite effectively. Ask your favorite lender...he/she may jump at the idea.

Feb 02, 2015 08:07 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

I can see that it would be a boost with the right partner or affiliation. I would love to explore it more when I can catch my breath.

Feb 02, 2015 10:07 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Anita, I didn't read all the comments so I hope I'm not asking something that's already been addressed. Do you partner with certain people to get your posts seen by more people? For example, did you contact Bill Gassett to re-blog your article or did he contact you? Just curious, how this works.

Feb 02, 2015 12:34 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Debbie: It is a smart move that I encourage all bloggers to undertake.

Tammie White  Great question. In this case, Bill and I have collaborated on a few things in the past. I think he sent me an email about writing these particular posts and I in-turn did the same with Karen Highland last week. Those that are linked at the bottom of the post (companion articles) get tagged in a G+ post which triggers them to typically share the content with their followers on the platforms they use...it can be quite a social media blitz. Partnering with folks who have a strong social media presence helps as does teaming with individuals who are willing to write 1K+ general real estate content.

I am always looking for more partners...either in a reciprocal blog post scenario or a single post on yours or my WP site. Let me know if interested. 

Feb 02, 2015 06:44 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Anita, I'm asking questions here so others can learn as well. I don't have a WP site so does that mean I copy and paste content I have been given permission to use onto my site and give the orignal writer attribution and vice versa?

Feb 03, 2015 12:17 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Anita Clark 

Having a guest blogger makes lots of sense to diversity your content and get other opinions plus improve your reach. I have done this several times - with a mold inspetion company (3 posts), a home organization expert (I think there were at least 6 posts n the series) and a series on fung shui. Time to do some more of these.

Jeff

Feb 03, 2015 06:00 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Tammie: Copy/paste is duplicate content. I would not do that. I would have that person write a new article that you can put on your site. If they plan it well, they will have a few links to other content on their site as well as links (internal) to some of your content. At the bottom of the post you can also give credit to companion posts from other authors who could also share the information since they are getting a free link too. The "3 mistakes" example I give in the post does those things and benefits everyone mentioned. The more people sharing the content the better.

Jeff: You know it works then...kudos to you!

Feb 03, 2015 07:07 AM
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Hi Anita. I have only tried "Guest Blogging" once, but it certainly looks like I need to give it more serious thought, and do more of them. I just finished writing an article for a local community newsletter in my area. Thinking about posting it online soon to see if it'll go viral.

Feb 04, 2015 08:51 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Go for it, Jerry. Good content often gets shared online.

Feb 14, 2015 09:12 AM