Special offer

"WOW" them with a video presentation...

By
Real Estate Agent with Prudential Utah Real Estate & iPhotoHomes, LLC

Create a ten minute video packed with testimonials, actual successful sales statistics, and area sales statistics, don't make it trite and corny, but professionally done.  Get with your marketing department or hire someone familiar with writing great copy for television commercials.  Hire a videographer to film your commercial.  Have a professional marketing company design killer packaging so the video is a "no brainer - pick me up and play me" piece of marketing material.  Make a holder for the outside of your vehicle and call attention to it with the word "FREE" above the holder so as people pass by your parked vehicle, they will likely pick one up if only out of curiosity.  If you do this, make sure you always park near the entrance of the store or shop you are visiting.  Keep track of where you place each video and follow up.  If they aren't receptive, ask for your video back - I know, I'm cheap.  But you need to be that way too, unless your pockets are deep enough to absorb the loss.  

Now I got ahead of myself a bit there so, before you burn a thousand copies, test your commercial on an audience that will be truthful with you.  Tell them you are spending lots of money producing this and need their honest feedback no matter how hurtful they think their comments might be---you need the TRUTH.

Once this is done and you and your audience are "thumbs up", burn several hundred copies to hand out to anyone you meet that might be considering a move in the near future; or knows someone who is.  A great video presentation will absolutely WOW a potential client.  And rest assured, the word about you will get around.  Expensive?  Yes, but you will pay for it only once and it will return dividends beyond your wildest imagination.  I hope this is helpful.

Until next time!
Ron Tarvin
Residential, Investment properties, rehab projects, property management, luxury homes, new construction! - Katy, TX
Broker, Katy, Houston, Cypress 77450,77494,77095

Have you done this David?  Do you have your presentation available to view online?  Wouldn't an online presentation be necessary too?

 

 

Apr 08, 2008 02:17 AM
David Davis
Prudential Utah Real Estate & iPhotoHomes, LLC - Spanish Fork, UT
Yes I have.  My current video is getting an update and when it is finished I'll see if I can post it through YouTube.  Thanks.
Apr 08, 2008 02:39 AM