Why are you paying for advertising if you aren't going to call back?

By
Managing Real Estate Broker with LoKation Real Estate

Why are you paying for advertising if you aren't going to call back? - This is a pet peeve of mine Money to burnand this time it is not about "lazy" agents that do not return phone calls, but maybe more a lesson to everyone that pays to market themselves.

First of all, why are you marketing, is it because you have a surplus of money that you don't know what to do with. Next time you write the check out to that marketing company, go ahead and make the check out to John Marshall, I will make sure to put it to good use.

If you are paying for marketing doesn't that mean you are encouraging people to call you? I can't figure out any other reason, it can't be just ego driven, can it? "Hey everybody, Look at me I paid for some advertising" "I've got money to burn"

I see ads, and websites and billboard and all sorts of advertising from every different type of company, so last week when I set out to find a good local oral surgeon and went to several different websites and called those closest to me, I fully expected to hear back from each one of them, I mean, that is why they are spending money to get my attention right, but here it is 9 days later and I have yet to hear from one of those that I called.Marketing

Now I am sure the marketing salespeople are not going to tell these people to quit advertising, because you have to get your name out there and marketing companies need money.

I just don't get it, maybe I am a little too tight with my money, but I want to track every penny I spend on marketing to see what works, what is my return on the dollar spent and I will damn sure answer the phone or return a call if you reach out to me, heck I might even be so bold as to ask you how you heard about me.

Posted by

 

John Marshall -Fore!

Low-Maintenance Golf Course Living

I have been involved in the Golf Communities through-out Colorado for the past several years. As a contributing writer for Colorado Golf Magazine I write articles regarding new course development and their surrounding communities.

720-982-6322

"A good agent will learn to dance to the clients music, but a great agent will write the music that attracts the clients he wants to dance with." John J Marshall

If you are a new agent and finding the road more difficult than you thought, please send me a note and I would be happy to help.

I enjoy helping agents to find their niche!

 I am happy to help.

Comments (12)

Bill Roberts
Brooks and Dunphy Real Estate - Oceanside, CA
"Baby Boomer" Retirement Planner

Hi John, Not cheap at all, just prudent. But I do understand not calling back. Heck, if they really wanted your business they might have answered when you called.

Bill Roberts

Feb 06, 2015 06:50 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

HA!  When an agent actually answers the phone I'm shocked, shocked.

Feb 06, 2015 06:55 AM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Bill Roberts You have a very good point!

Lenn Harley Do you suppose the agents reading this will get the subtlety?

Feb 06, 2015 07:18 AM
Kim Gaston
RE/MAX Advantage Realty - Colorado Springs, CO
Colorado Springs REALTOR®, CNE (719)661-6987

Hey, John I've got a great oral surgeon here on the North side of the Springs if you want to drive down. Found by referral...my favorite advertising, and free.

 

Feb 06, 2015 07:42 AM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Kim Gaston I might take you up on that if I don't hear by Monday, and yes referrals are always the best

Feb 06, 2015 07:45 AM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

This is such a key point.  If  the marketing is working, but you aren't, then what's the point?

Feb 06, 2015 09:11 AM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Featured in the group:  BARTENDER, MAKE IT A DOUBLE.

Feb 06, 2015 09:12 AM
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

John to "attempt" to be an advocate for advertisers... and this is reaching and lame, its "possible" they have so much and not enough staff that they are simply behind. Now with that said I also have had clients reach out to us complaining they never got a response and responses were given and they never bothered to check voice mail or email so????

Not saying thats your issue but its not a one size fits all answer

Feb 06, 2015 12:35 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

A good lesson for all of us John, important to have systems in place to handle the calls.

Feb 06, 2015 02:42 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

It is true, many agents do not return calls. I understand if someone does not pick up the phone right away, but why not to call back?

Feb 06, 2015 04:22 PM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Chris Ann Cleland Thank you and I just don't get it.

David Shamansky Yes sometimes things slip through the cracks I am as guilty as anyone, but if you call, text, email me or comment on my posts, you will hear back from me.

 

Feb 07, 2015 12:52 AM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Bob Crane I spent several months marketing on the back cover of a magazine, I checked voice mail, email every couple hours to make sure I was not missing anything, the one thing I was missing was several thousand dollars on a wasted advertising campaign

Inna Ivchenko Exactly, we do get busy and can't always answer, but why have voice mail if you don't use it

Feb 07, 2015 12:56 AM