Why are you paying for advertising if you aren't going to call back?

Why are you paying for advertising if you aren't going to call back? - This is a pet peeve of mine and this time it is not about "lazy" agents that do not return phone calls, but maybe more a lesson to everyone that pays to market themselves.

First of all, why are you marketing, is it because you have a surplus of money that you don't know what to do with. Next time you write the check out to that marketing company, go ahead and make the check out to John Marshall, I will make sure to put it to good use.

If you are paying for marketing doesn't that mean you are encouraging people to call you? I can't figure out any other reason, it can't be just ego driven, can it? "Hey everybody, Look at me I paid for some advertising" "I've got money to burn"

I see ads, and websites and billboard and all sorts of advertising from every different type of company, so last week when I set out to find a good local oral surgeon and went to several different websites and called those closest to me, I fully expected to hear back from each one of them, I mean, that is why they are spending money to get my attention right, but here it is 9 days later and I have yet to hear from one of those that I called.

Now I am sure the marketing salespeople are not going to tell these people to quit advertising, because you have to get your name out there and marketing companies need money.

I just don't get it, maybe I am a little too tight with my money, but I want to track every penny I spend on marketing to see what works, what is my return on the dollar spent and I will damn sure answer the phone or return a call if you reach out to me, heck I might even be so bold as to ask you how you heard about me.