What Are Builders’ Incentives?

Real Estate Agent with Steinberg Realty Group 9079562

What Are Builders’ Incentives?



Builders sell homes which are a complex, long-term purchase. For specific homes or lots in a project, at certain times they may improve terms in some way to incent someone to buy the home promptly - in other words “Incentives.”  This video categorizes and summarizes some types you might encounter.

Broadly speaking, there are

1) Incentives that offer value to the buyer: like a televisions, vacations or even car leases.


2) Incentives that add value to the home like “decorating allowances” to upgrade carpets, floors or appliances.


3) Incentives that reduce buyer’s short-term costs or the overall price of a given home such as cash contribution to closing costs or waiving lot premiums.


 (4) Incentives that save buyers time. A builder might have an arrangement with a preferred lender who is already familiar with their project - which could save you time in the mortgage process.


Evaluate incentives objectively; would you BUY that TV, vacation, carpet or car?

What does the up-front cash cost you when financed over the life of the mortgage?

And how do preferred lender terms compare to terms from other lenders?

Arm yourself with market knowledge.

Don’t let emotional decisions compromise your long-term finances.

And get advice from a trusted, knowledgeable source like your real estate agent or certified new-home cobroker.



To find out more information about buying or selling a home or to search homes for sale visit www.steinbergrealtygroup.com

Posted by


Laurie Steinberg(R)

508 922 2340





Laurie Steinberg is a top sales agent at Keller Williams Realty based out of Easton Massachusetts.  

Laurie has become known for her “Out Of The Box Marketing” style and approach that helps her sellers get their homes sold fast and for the most amount of money, while also helping her buyers with top of the market negotiating skills and being able to get her buyers available listing as soon as possible making sure her buyers don't lose their dream home.


Laurie Steinberg has over 15 years experience in Residential Real Estate Sales. Servicing Plymouth, Bristol & Norfolk Counties and specializing in the Bridgewater's, Middleboro, and Raynham Towns. Laurie holds her Accredited Buyer Representative Designations, Certified Distressed Property Designation, and has mastered Internet Marketing. Laurie also has been known for having one of the best Marketing and Selling Plans in the area. Laurie stays up to date with current technology and is always taking new courses/ classes to learn more about the local area markets and how to be the best Realtor(R). Laurie is committed to giving exceptional, professional and friendly service combined with great customer service that will build a relationship that will last a lifetime. Laurie’s goal is to meet and exceed all her clients expectations. in the Bridgewater's, Middleboro, and Raynham Towns.


Laurie is a mother of 2 girls and was born and raised in Bridgewater Ma, Laurie raised her children in Middleboro where they lived for 15 years and now reside back in Bridgewater, living in these areas has giving Laurie the knowledge she needs to help all her clients needs.For a custom market evaluation Click here

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Comments (2)

David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

Usually builders can get incentives or improvements done much cheaper than a homeowner so even though the retail cost is X dollars the builder could be paying much less, many times this is a win win for both sides.

Feb 20, 2015 07:23 AM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Laurie - Great explanation on the different types of incentives home builders may offer buyers.

Feb 20, 2015 07:53 AM

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