Re/Max, Re Max, ReMax, What Do People Use?

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

 I recently did an SEO audit for a RE/MAX client, Steve, and in researching the website and his social media online presence I found a lot of discrepancies and issues with the terms he was using for titles, heading tags and keywords.


What should I link to in my keywords?He noticed that he came up for the terms "Re Max (city)"  but not when you added the (/) to the term like this Re/Max.  With a little bit of research we notice that his Google plus page, profile, business page and several other blogs outside of his main website all use the term Re Max with the space rather than the slash. Because of this, Google naturally categorized his website into having the space rather than the slash.  Now, Google will do what Google will do and sometimes the best laid plans that are perfect still will not make a difference to Google once they have categorized your website in a specific niche or for a specific keyword. But, you can alter the perception that Google has of your major keywords by linking back to your website using the terms and the keywords or phrases that you really want to rank for.

In Steve's case, we simply changed his Google plus business page and his Google plus profile to include the slash and then we link to his website using a variety of the terms that he would like to rank for. 

 Again, this could take a few weeks or even months to really see some results. Organic SEO is not an overnight process like PPC  (pay per click), which is immediate. You pay for it and the next second your site is listed. Organic SEO  is making small adjustments, tweaks, coding and linking to your website using the terms you really would like to rank for.


Now, this is not to say that you should go around linking every single back link to your website with the exact same phrase. This doesn't look natural and Google finds it a little fishy. If you do it too much they may actually band that keyword from your website so that you never show up for it. However, if you constantly link to your website using the terms "view my website", "click here", or "check this out", it has nothing to do with your website or your business and so it is very difficult for Google to figure out why people would link to your website. And, it's okay to use the naked link as well: -  This is the actual URL to your website. People and Google and other search engines understand that this is your website address and by clicking on it it takes them to your website.


 So, the game plan for Steve's site from here on out is every time he links to his website either from his ActiveRain blog, Tumblr, Wordpress or other outside sources, he should do it in a manner that reflects what he would like to rank for such as Re/Max Roselle real estate or RE/MAX Barrington homes or even Remax Streamwood properties.  By using a good combination of all his major keywords with  good variations on the term RE/MAX, Steve can start showing up more for these rather than just one variation.

Posted by

Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (15)

John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Good info & advice as always.  I'm treading through organic SEO at the moment and it's been a struggle, but when you see the results start happening, it's a great feeling!

Feb 12, 2015 05:53 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Yes it is good to finally start seeing results. It IS an uphill battle though every day! Especially when we are fighting the big guys!

Feb 12, 2015 06:02 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Hi Tammy Emineth RE/MAX should have a slash used.... I always use the slash....

Feb 12, 2015 06:14 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Tammy useful informtion.  I have always used the slash in the name. 

Feb 12, 2015 06:15 AM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Barbara Todaro  and Ed Silva Yes, I agree and I have too, but would everyone? I don't think they would use it with a space though? Maybe just the term without the slash? We have to think like the majority of the general public and that's sometimes hard when we are skewed to know it one way.

Feb 12, 2015 06:16 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

I think ordinary consumers might write it 6 different ways - not knowing, or not caring which was proper, as long as it got them there. 

Feb 12, 2015 07:31 AM
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

It seems to me that the most relevant questions is what do customers type in?  My guess is more often wo/ the slash.  But, the truth is I am sure there are different variations, so ranking for all, and doing variations of all them when linking (and in site, even alt tags) would be beneficial. - Debbie

Feb 12, 2015 08:03 AM
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

FWIW, my default for putting into google would be "ReMax"  

I'm sure brokers/agents would do it w/ a slash, esp if they are or were part of the company, but I think most customers would not.

Feb 12, 2015 08:05 AM
Liz and Bill Spear
RE/MAX Alliance 513.520.5305 - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

Tammy, Something else to consider, how as RE/MAX agents we use the brand name, logos, etc. aren't really optional.  There are brand use standards just like for the REALTOR(R) term.  Intentionally omitting the "/" might find him in trouble if anyone reports it.

Feb 12, 2015 09:44 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Tammie - I  find that I have to continually check my key words.  Some days I am higher in Google than others.

Feb 12, 2015 10:18 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Tammy, I always learn so much from your posts, and getting a little better at this all the time.


Feb 12, 2015 03:40 PM
Tammy Emineth
Personal SEO - Website SEO and Real Estate Marketing - Marysville, WA
Content Marketer, SEO Teacher, Website Fixer

Marte Cliff I think so too. We have to figure out how the people would search.

I agree with you Debbie. I think Realtors would type it different than the general public

Good point Bill and Liz, never thought about that but I do know that some brokerages and companies are uber strick with that

Grant, so true!

Bob, thank you!

Feb 12, 2015 11:46 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Pass the organic please. It may be slow cooked, not be fast fixed food. But in the long run, no one has to hurry the meal or run into someone tripping over the cord. The one on the meter that fuels the razzle dazzle here I am, over here to be found at all or again and again.

Feb 13, 2015 10:15 PM
Mike Cooper, Broker VA,WV, MD
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Great info as always, Tammy. I appreciate you sharing your expertise with the rest of us. 

Feb 16, 2015 07:28 AM
Victoria Ray Henderson
The Buyer Brokerage - McLean, VA
Real Estate for Home Buyers

Thanks Tammy! Just catching up on Active Rain blogs. Your advice is always excellent and so appreciated. Have a great week

Feb 18, 2015 10:39 PM