Have you ever walked into a home or business and said to yourself "E-GADS!" or "Ho-Hummm." While hot pink walls will throw my senses for a loop and probably make me want to leave sooner than later, classic white with beige furniture makes me feel sad for the occupants. Sad because how on earth can you get inspired to do anything but fall asleep in a room void of color?! I know, it's safe. Safe feels, well, safe. In the business of selling, we want a call to action, not a call to run or fall asleep.
I admit, I'm not a big rule-follower. And I hold this trait fully responsible for my need to lose a few pounds. If I would have only followed the rules and painted my living room and kitchen the right color!! It's virtually impossible for me to resist cooking and consuming a late-night snack while watching the latest episode of Scandal. Yes, I have a red kitchen floor and red living room. I should have stopped at the bedroom.
While I don't necessarily recommend you rush to the paint store and grab one of each in the color wheel, understanding the psychology of color is helpful in the business of buying, selling and renting homes. Color is enticing! And using it to your advantage to close a deal is where the white-walls-and-beige-sofa agent may fall short. The good thing about paint is it is a fairly affordable ally.
So, Realtors, Property Managers & Interior Designers, grab your verbal paintbrush and use the info-graphic below to begin advising your clients on what colors will help their home appeal the the emotions of future occupants. Before you leave, share with me your most favorite "color-gone-bad" or "success" story! Pictures are best!
Taken from http://paintersoflouisville.com/tag/the-psychology-of-color/
Janell is a member of Rentec Direct, a web-based property management program designed to help streamline tenant screening and the day-to-day operations of landlords and property managers. You'll find many other useful articles like this on the Rentec Direct Blog.
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