The clock is ticking for realtors in Elkhart, Indiana. Our MLS system has banned personal promotion in our virtual tours. The deadline to remove all promotion from virtual tours is April 11th.
I find this very frustrating but of course rules are rules so I will comply.
The idea is to be able to promote the property ONLY through the local mls. Not the realtor. But I am weighing heavily against removing my personal information from my virtual tours--and instead removing my tours from the mls.
Afterall, I could still link the tours to realtor.com. I'm not convinced, with the way our mls is set up, that our buyers find the properties directly from the mls system. So I could leave the promotion and attach the virtual tours to these online sources while also capturing possible leads.
I realize that the trade off is that the realtors won't see the tour as easily, but I'm not sure that would be a loss. Plus I could always email the tour directly to realtos when I have an exceptional property to promote.
I would be interested in hearing others oppinions about this and the clock is ticking!