Anita disseminates some great advice here; Social Media can really make a difference in your Real Estate Business. I would add Bigger Pockets and Trulia's Q&A for your Area.
Don't forget to tag your entries correctly (using hashtags like #RealEstate, #MillionDollarHomes, #MyrtleBeachRealEstate, etc). This will help drive traffic to your posts. You can also use the hashtag system to do your research. Tumblr, Twitter and Facebook all use this hashtag system.
Another helpful site is Bit.ly, where you can shorten the URL's you post and you can even customize them. I typically customize my RealBird Property Listing Websites by the address. Here is my 157 Goodale listing: http://bit.ly/157Goodale
Good luck and have fun with it! Social Media is an enjoyable and productive tool.
Are You Ready To Become a 2-Percent(er)
I periodically get asked my opinion about social media, SEO, and blogging in general. While I am flattered, I have not mastered any of this stuff. I work hard, try new things, listen/read what others are saying, and more often then not those methodologies work.
While my goals and desires are different than yours, I believe the information below can help any of us who want to maintain our market share or have aspirations of climbing to the top of our local markets.
This information was passed on to me and I am passing it on to you. If it makes you a little miffed, good, it did me too when I first heard it. I soon got over it and am now on the right track.
Are you ready to become a social media 2-percent(er)?
What Are Your Online Goals?
According to the 2013-14 Realtor Technology Survey conducted by the NAR, 91% of agents use social media in some capacity for their business. That is a staggering number. It begs the question, are 91% of you (us) receiving new business from social media? I suspect the answer is a lot less than 91%! Why?
Because we do not know how to use the various social media resources correctly. Many of us blog away creating our masterpieces about the industry, our markets, niches, etc. then we blindly share that information to various social media outlets and move on to the next thing on our daily agenda. Sound familiar?
We have a profile on the platforms we share with but we rarely/never take the time to engage with others on those platforms. We get a new listing and post it to Facebook, the marketing report is tweeted to our followers, and that Pulitzer Prize winning article gets shared on Google Plus.
Fill in the names of whichever social media sites you use but the story is often the same. We are missing the point (be more social) which translates to missing consumers and possibly new prospects/clients too.
Social Media is Meant to be Social
The more social you are the more opportunities you will have for your articles to be seen, found, and shared. If you do a quick fly-by everyday you are missing out on an incredible opportunity to corner the online real estate market in your area via social media.
But Anita, I do not have time for more "stuff" and/or I do not know how to do "that". Quit treating your social media presence like a hobby and make it a business priorty! You will be surprised how quickly you learn and how much time you have when it becomes important to you. If you are still stuck, ask for help or hire someone to assist you...it is that important!
Spend 15 minutes less per day on ActiveRain (OMG...some of you probably just unfollowed me for considering something so heinous!), wake up 15 minutes earlier, stay up 15 minutes later, use time at open houses/walk-thru's/inspections more wisely, etc.
Whatever it takes, but FIND the time to engage with others on social media. The more you engage the larger your audience becomes (just like here in the Rain) and the more "partners" you have to share, like, and collaborate with via social media.
Why do you think Katerina Gasset, Kyle Reyes, Bill Gassett, and other uber successful Rainers are killing it online? They have broken the code and understand that the more social you are the further your reach extends.
Try it for 30 days! If you are not getting found online or generating new business from your online presence, you have nothing to lose by trying this!
Social Media Sites You Should Be Using
Below are the big 6 social media sites. I am not going to spew statistics at you...this is where consumers are at, bottom line. You (we) need to be active (not just post and run) on at least 3 of these sites and preferably all 6.
- Google +
Once you develop a strong presence on the sites above, venture out and periodically engage on some (you decide how many) of these platforms too.
- Visual.ly (or another infographic site)
- Content Curation Sites (i.e. List.ly, Storify, Bundlr, PearlTrees, etc.)
You get the idea...there are plenty of places where you can gain a following and get your content seen. If your favorite sites are not on the list above, add them.
Gaining Social Media Leverage
Once you have a strong presence on these sites, create your incredible blog content. Make it over 1,000 words (once a week or even once a month) and share it to your main social media sites.
You might want to put links in your article to similar articles by a few RE Professionals and let them know you have included them. If they are working hard on their social media presence too, they will gladly share your quality content because it also includes their article as well.
The result is a lot more exposure because there are 2-5 of you sharing the information to your own group of followers, some of which will also share the information to their followers. Trust me, this works!
Get Over Yourself
The last and most important piece of this equation is to get over yourself (not said with attitude, just matter-of-factly). The majority of us get wrapped around the axle on things that should not be about us. The best way to get outside of the box we put ourselves in is to step out of our comfort zone. Try it!
- You hate Facebook, right? Over 1 billion consumers love it. Use It!
- You do not like how you look/sound on video? Then create videos that do not show you or use your voice. I have done this for years.
- You cannot possibly write 1,000+ words. Sure you can. Add 2-3 posts together and you have just created something that Google loves.
- You would never read a long article, right? You do not have to. Consumers (we need to write to/for them) who want to know more about gift money for downpayments, short sales, things to do in podunk, 10 ways to prepare for a spring market, etc. will read every word of that article.
- No time. Poppycock! You have plenty of time and even more if you make social media a priority.
- You are not tech savvy. Me either. I do what I can, ask family for help on other things, and pay professionals when I have to. Do the same.
- You know more about this stuff than I do. Kudos to you. You can still learn a thing or two or three. Be open minded.
If you want to succeed with your online marketing, you need to be engaging with others. Google likes it, people like it, and your business will thank you for it!
Are you ready to become a 2-percent(er) or is it still way too comfy in the box?
~ Anita ~
Anita Clark | Cell: (478) 960-8055 | E-Mail
Call Anita Clark, She is a HouseSOLD Name!
All original text, video, and photo content is the exclusive property of Anita Clark Realtor and may not be used without expressed written permission. The information contained herein has been obtained through sources deemed reliable but cannot be guaranteed for its accuracy. We recommend to all buyers and sellers that any information of special interest be obtained through independent verification. All measurements are approximate. Information contained in this blog does not constitute legal advice or opinions. Contact a licensed real estate attorney if you have legal concerns.