If the only reason you can give as to why someone should work with you is because you've been in the real estate business for "x" years, you really need to rethink your Unique Selling Proposition (USP). You need to have a more compelling reason other than the number of years you've been in the business.
Longevity Does Not Make You Good
When I ask the question, why should people work with you, too frequently I hear real estate agents reply, "Well I've been in the business for "x" years". But what they don't fail to understand is that longevity alone does not make you a good agent. Longevity does not mean you bring value to the transaction. Longevity doesn't make you current on the market conditions. Longevity only means that somehow you've been able to hang on as an agent for an extended period of time...it definitely doesn't mean you're a good agent. And this could be a news flash for some, sometimes longevity can be viewed as a negative unless you bring along other necessary skills.
What's The Benefit To The Consumer?
Consumers don't want to hear how fabulous you are...even though you may be. Consumers want to know how THEY benefit by working with you. So you need to construct your USP around the consumer, not yourself. Stop for a moment and ask yourself, "what do I bring to the table"?
- Strong negotiating skills
- Stellar marketing programs
- Neighborhood expert
- Technology wizard
- Working with first time home buyers
- Large pool of potential buyers
What's Your USP?
With so many options to choose from, you need to let the consumer know why they should work with you versus the hundreds/thousands of other agents in your market. And if you don't have a Unique Selling Proposition, there's no time like the present.
- What Kind Of Real Estate Agent Are You?
- What Motivates You - Real Estate Agent Training
- What Makes You Different From All The Rest?
- An Honest Look At Your Real Estate Business
- What's Your Excuse?
Real-Life Real Estate Training – Real Training, Real Results!
- Have you struggled turning contacts into clients?
- Are you working hard, but hardly making any money?
- Are you beginning to think you made a bad career choice?
If you answered “yes” to any of these questions you are in the right place! The Real-Life Real Estate Training program was designed to transform you and your business so that you achieve your goals. It doesn’t matter what stage in your real estate career you are in…new, experienced, or somewhere in between, our systems will help you focus your time, energy and effort on the right areas of your business. The Real-Life Real Estate Training program was designed by an active real estate agent, so our program is totally realistic, doable and easy to put into action immediately. You’ve learned how to become a real estate agent, but now it’s time to learn what it takes to BE a real estate agent. My name is Candy Miles-Crocker and I’d love to talk to you if you still have some questions or need additional information. Fill out my online contact form or give me a call at (202) 669-1924. Check out what our valued clients have said about us on our testimonials page.
Let’s Go to Work!