Make Your Blog Titles Effective

Reblogger Mirela Monte
Real Estate Broker/Owner with Buyers' Choice Realty

Excellent tips!  

What are some other tools you use that work for you?  

Original content by Melanie Cameron 209100

Effective TitlesScrolling through the new blog posts on ActiveRain, I noticed there were a lot of generic titles ("Listing of the Day!", "Home Just Listed in [Insert City or County]", "Just Sold", etc.). If you're writing titles like these, let me ask, "How many potential buyers will be searching for those exact words or close to them and where do you suppose your post will rank for them?" Are they not more likely to search for a specific community or address ("homes for sale in [community] [city]"), or do a general search of "homes for sale in [city]" to find an IDX/Zillow/Trulia page to start their search? In the former, you can easily compete to be found. In the latter, you're fighting the big guys (Zillow, Trulia,, etc.) for search engine ranking.

Our blog titles are given Header 1 tags, which are given a lot of weight by search engines. So, it's important that you take the time to make a good title.

Your title should:

  1. Sum up your main topic
  2. Include a keyword
  3. Be about 55-60 characters long to be properly displayed (ActiveRain allows 70)

For even better search engine results, your keyword(s) should appear in the title, body, and meta description. I follow this rule for the blog posts I write for my multiple blogs and they rank well for my keywords. So, I highly suggest following it.

For posts related to specific properties, I choose one stand-out or distinctive feature of the property and include it in the title. I also try to include the specific community the listing is located in (Ex. "New Listing! 3BR Canal Front Home in Blue Heron Estates"). Blog posts have a better chance of ranking well against the big guys when you focus on the long-tail keywords.

Now, I'm not a perfect blogger. I always have room to improve and sometimes I'm lazy. I also realize that not everyone has a public blog on ActiveRain. However, this is my experience with writing titles. I hope it helps others improve their traffic, as well.

 The Cameron Team
Melanie Cameron, Team Leader
Wilmington North Carolina Homes for Sale

Coldwell Banker Sea Coast Advantage

Connect with my team of Wilmington Realtors online!

 Coldwell Banker Previews SpecialistCertified Short Sale Specialist


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Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

The importance of a good title can not be overstated Mirela Monte 

Feb 20, 2015 01:09 PM #1
Kevin S. McCullough
McCullough & Associates Realty, Inc. - Trinity, FL

I feel ya....couldn't agree more!

Feb 20, 2015 01:56 PM #2
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Titles are definitely a hook.  I like the idea of using a standout home feature in a title.

Feb 20, 2015 02:20 PM #3
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for sharing this Mirela, It is something that I need to work on with my posts.

Mar 16, 2015 10:48 AM #4
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Mirela Monte

Myrtle Beach Real Estate
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