What are some other tools you use that work for you?
Scrolling through the new blog posts on ActiveRain, I noticed there were a lot of generic titles ("Listing of the Day!", "Home Just Listed in [Insert City or County]", "Just Sold", etc.). If you're writing titles like these, let me ask, "How many potential buyers will be searching for those exact words or close to them and where do you suppose your post will rank for them?" Are they not more likely to search for a specific community or address ("homes for sale in [community] [city]"), or do a general search of "homes for sale in [city]" to find an IDX/Zillow/Trulia page to start their search? In the former, you can easily compete to be found. In the latter, you're fighting the big guys (Zillow, Trulia, Realtor.com, etc.) for search engine ranking.
Our blog titles are given Header 1 tags, which are given a lot of weight by search engines. So, it's important that you take the time to make a good title.
Your title should:
- Sum up your main topic
- Include a keyword
- Be about 55-60 characters long to be properly displayed (ActiveRain allows 70)
For even better search engine results, your keyword(s) should appear in the title, body, and meta description. I follow this rule for the blog posts I write for my multiple blogs and they rank well for my keywords. So, I highly suggest following it.
For posts related to specific properties, I choose one stand-out or distinctive feature of the property and include it in the title. I also try to include the specific community the listing is located in (Ex. "New Listing! 3BR Canal Front Home in Blue Heron Estates"). Blog posts have a better chance of ranking well against the big guys when you focus on the long-tail keywords.
Now, I'm not a perfect blogger. I always have room to improve and sometimes I'm lazy. I also realize that not everyone has a public blog on ActiveRain. However, this is my experience with writing titles. I hope it helps others improve their traffic, as well.