Who Moved My Cheese?

Managing Real Estate Broker with Coast & Country Homes and Estates, Inc. BRE# 01424120


Who Moved My Cheese? by Spencer Johnson M.D.  is a great little gem of a book that helps us deal with change in our work and life.


It is the story of four characters who live in a Maze and look for Cheese to feed them and make them happy. They are faced with unexpected change and some deal successfully with the change (by finding "new cheese") while others are not so successful.


This book has been around for many years. I remember it going around the office in the 1990's when I worked in the film and television industry. This was a time of big change to that industry because of new technology. Everything was going digital and the computer was changing the way jobs had been done for decades.  Many of the old timers were retiring because they did not want to learn the new ways. It was a time for panic.


As it turned out, many jobs were changed and things were done differently. The new tools may have  changed the way the work was done, however, there was still work to do. 


Now, with all the changes going on in the Real Estate industry. this may be a good time to read (or re-read) this little book. It only takes an hour or so and it just may change your life.


Comments (18)

Tom White
Franklin Homes Realty LLC (615) 495-0752 or www.FranklinHomesRealty.com - Franklin, TN
Franklin Homes Realty LLC, Franklin TN

Jill, I love that book. I have it somewhere and should probably dig it out--great idea. I remember going through it with my staff, back in the day when I had a staff, LOL.

Feb 23, 2015 05:54 AM
Kerry L Klun, Broker/Owner
Palm Realty - Melbourne, FL

Jill, I have heard of that book and have been meaning to read it.  Thanks for giving me a little push!

Feb 23, 2015 05:56 AM
Jill Moog
Coast & Country Homes and Estates, Inc. - Carlsbad, CA
Carlsbad, CA Homes for Sale

Hello Tom White, thanks for stopping by. It is a great book. I just re-read it and I really feel much better about things. Change is hard for most people.

Feb 23, 2015 05:58 AM
Jill Moog
Coast & Country Homes and Estates, Inc. - Carlsbad, CA
Carlsbad, CA Homes for Sale

Kerry Klun, I bet you will like it too! It helps you look at change in a different (better) way.

Feb 23, 2015 06:00 AM
John Meussner
Mortgages in AZ, CA, CO, DE, FL, GA, IN, MD, MN, MT, NC, NJ, NV, OK, OR, PA, SC, SD, TN, TX, UT, VA, WI - Fair Oaks, CA
#MortgageMadeEasy Fair Oaks, CA 484-680-4852

I'll have to check it out, Jill.  I've heard of it before but haven't read it yet.

Feb 23, 2015 08:02 AM
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com
Coldwell Banker Realty, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Jill Moog - The more things change, the more they remain the same and this classic book is a good read!

Feb 23, 2015 08:22 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

You are right Jill, it is an awesome little book! I have it on my shelf too!

Feb 23, 2015 09:39 AM
Chuck Willman
Chuck Willman - Alpine, UT

Small world. Though it's very much a general use and fun, engaging read, I too read it in the 90's when I was involved in the television and film market.

Feb 24, 2015 10:44 AM
Jill Moog
Coast & Country Homes and Estates, Inc. - Carlsbad, CA
Carlsbad, CA Homes for Sale

John Meussner, Yes, check it out. It is fun to read.

Laura Allen - It's a Classic for sure.

Evelyn Johnston - I lost my old copy and had to order a new one!

Chuck Willman - Small World. There was a lot of change going on in the television and film market at that time. Maybe that book was mandatory reading for the industry!

Feb 24, 2015 12:27 PM
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin


Love that book it really helped me see the big picture in business. Have a great day. 

Feb 25, 2015 10:49 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Read it when it first came out. Bought multiple copies and gave them as gifts. 

Mar 14, 2015 03:28 PM
Roy Kelley
Retired - Gaithersburg, MD

Thanks for the suggestion. Many members of the real estate industry are too slow to make needed changes. It is easy to understand the poor image perception held by the public.

Jun 17, 2015 03:33 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Jill Moog ,  I have heard of the book, but maybe it's time to get it.  Thanks for the reminder.

Jun 18, 2015 07:21 AM
Nick T Pappas
Assoc. Broker ABR, CRS, SFR, e-Pro, @Homes Realty Group, Broker/Providence Property Mgmnt, LLC Huntsville AL - Huntsville, AL
Madison & Huntsville Alabama Real Estate Resource

Jill, Who Moved My Cheese is just another one of the many books still on my reading list. It was recommended a long time ago...thanks for the reminder.

Jun 23, 2015 04:45 AM
Jill Moog
Coast & Country Homes and Estates, Inc. - Carlsbad, CA
Carlsbad, CA Homes for Sale

It's an oldie but goodie!

Jun 23, 2015 06:35 AM
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

I am probably the last agent on earth to have not read this... but I have not. I WILL. Thanks for the reminder! Have a great day!

Jul 15, 2015 11:48 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for bringing up this old classic Jill, in a constantly changing world we all do need to learn to continually adapt.

Sep 03, 2015 02:44 PM
Jill Moog
Coast & Country Homes and Estates, Inc. - Carlsbad, CA
Carlsbad, CA Homes for Sale

Hi Bob Crane, Thanks for stopping by.  This is a great little book that helps us deal with change, which is very difficult for some people.

Sep 04, 2015 02:35 AM