This is a reblog to a press release released on PR.com on Tuesday.
BanCorp announced on Tuesday that it plans on re-launching its popular buyer’s rebate program in Rancho Santa Margarita. The company believes that the Rancho Santa Margarita real estate market is critical to its success in 2015.
Rancho Santa Margarita is a master-planned community located on the eastern-edge of South Orange County in California. The Rancho Santa Margarita homes for sale consist mainly of semi-custom tract homes and condominiums. With interest rates remaining at near historical lows, it allows more first-time buyers to enter the market, and with the affordability of homes in this city, it presents an excellent opportunity for people who are looking to get into the market. The city is bordered by Coto De Caza and Ladera Ranch to the south and Mission Viejo to the east.
BanCorp believes that a multi-pronged marketing effort that focuses on internet marketing, increased social media postings, and the re-launch of its widely popular buyer’s rebate program with allow it to increase market share in the Rancho Santa Margarita real estate market as well as increase its inventory of Rancho Santa Margarita homes for sale. The company has named its buyer’s rebate program the “better 2gether program” and under this specialized program, the company will rebate up to 25% of its gross commission back to the client upon the successful close of escrow. This buyer’s rebate program is perfectly legal as long as it is disclosed up front to all interested parties.
It is estimated that approximately 90% of all home searches begin on the internet. It is for this reason that BanCorp believes it is important to step-up efforts in its internet advertising where the goal is to increase page ranking on the search engines. The second key to the campaign would be to increase postings to the major social media hubs such as Google+, LinkedIn, Facebook and Twitter. These are extremely important because the company is able to market individual properties, showcasing Rancho Santa Margarita homes to Rancho Santa Margarita Realtors. The goal here is for the postings to go viral, creating additional exposure for the properties.
The company believes that a move away from traditional older-school marketing methods such as print media and radio advertising would be a good move at this time. While it is important for the company to secure more buyer’s representations, it is just as important for it to increase its MLS inventory of homes for sale in Rancho Santa Margarita. By reallocating resources towards internet advertising and social media postings, it believes it can accomplish these goals. Another possible side benefit would be that Rancho Santa Margarita Real Estate Agents would become aware of BanCorp Properties and then want to seek employment with the company. The company is not actively hiring, but has not ruled out the option towards the end of 2015.
About BanCorp Properties: BanCorp has been in business since 1995 and specializes in residential; single-family-residences, condominiums townhomes, investment properties and rental properties. The supports all fair housing, equal credit and truth in real estate policies and practices, and is active in each local community it serves in.