Real Estate Industry professionals have continuously evolved with marketing techniques on the internet. We started with websites. Then Web 2.0 and blogs and a lot of other internet savvy tools. Now....we have live video that surely brings each event full face with real movement, real voices, real people and an account of what we are presenting to the public and the consumer.
Advertising in the newspaper is costly and doesn't give the consumer anything but....words. Advertising to me is not so much about how much the professional has sold or made. It's about WHAT THAT AGENT WILL DO FOR YOU!
It's about listening to the client's wants, needs, desires and dreams. It's about going above and beyond to help those clients achieve their goals with selling their home. The home they've lived in for 20 or 30 years and where a lot of memories are invested. The emotions they will go through when parting ways. It's about going above and beyond to help those clients who are buying their home that they will create events and save many memories in for years to come.
The following video is my first ever video to document a little of my Hawaii Military Relocation clients who searched for an agent in Hawaii on the internet and NOT ONE agent would give Shelly the time of day because it was "too far ahead" (they were trying to be proactive). Shelly typed in a search term into Google and contacted me after reading a few of my stories. And that's just the beginning!
That was last November. They arrived on February 27th, 2008 and we were looking for property on the 28th, 29th and in contract by the 30th. We signed all loan and escrow docs yesterday, will fund by Thursday morning and record with the Bureau of Conveyances Friday morning.
The following articles I was inspired to write as they pertain to these specific clients:
- Do You Value Long Term Potential Clients? They were not coming for three months but what my client said was, 'Nobody would give her the time of day' because it was not going to be an instant move here. She wanted to be pro-active and that is totally understandable.
- Relocating to Hawaii? Ewa Gentry & Ocean Pointe Communities After setting them up to look at listings from our MLS-Client Gateway system, they narrowed their search to this particular area and we were finally able to cut the criteria to specifics.
- Hello?????...... Do You Think It's Possible to Get a Showing Appointment? Knowing they were arriving on the 27th of February I wanted to be proactive myself. I started calling listing agents for appointments only to get flustered for no responses.
- Do You Alienate Your Peers & Clients? How's About Burning Bridges? Which prompted me to write this post about the Real Estate Industry and how it is important to treat our peers and clients with respect. At the very least to be courteous in returning calls and working together as a team.
Hawaii Military Relocation Story Testimonial (with my clients consent):
"I found Sally on the internet while my fiance was still deployed to Afghanistan. We were preparing for a military relocation to Hawaii........ Sally was amazing! She made our transition to the islands easy and painless. Not only did we find a great Realtor, we made a new friend!"
Shelly and Chris
Note: Katrina Dangleman, Escrow Officer with Title Guaranty Escrow in Mililani informed me yesterday that she is moving to Caifornia. She has been part of the driving force of the meaning behind "teamwork" and for many years....an important part of Title Guaranty in Mililani, Hawaii. Aloha O'e Katrina! (Also, all of you out there keep a lookout. Katrina is going to be taking her Real Estate License test out there)