Your clients have been hibernating. But - spring is here. Wake 'em up!

By
Services for Real Estate Pros with PropertyMinder, Inc.
https://activerain.com/droplet/4z7z

 

Your clients have been hibernating.
But the weather has changed.

Spring is a few weeks away. It is time to wake them up.

 

Your last listing

Did a past client of yours call you to sell their home?

Or was it a referral like most of your business every year?

If it was a referral, have you ever stopped to ask yourself why the Seller didn’t contact their original agent; you know- the agent that helped them buy their house (YOU)?

The reason this happened is because their original agent was forgotten.

- Have you been spending 20 minutes a day pumping up your buyers. Have you reached out and shared listings based on their search patterns?

- Have you set up automatic emails and campaigns- that have been warming up your sellers during the winter holidays, while they were hibernating (but still on their laptops, phones, and computers?)

 

The truth is that the original agent often does not do a good enough job of keeping in contact, staying connected, and proving their value.

Being forgotten simply means, not worthy of being remembered.

 

Now: how to prove your worth…

- Have you been adding 5-10 Sellers everyday to your Seller’s Corner database. Have you been motivating them (and reminding them of your service) with relevant CMA stats.

- Have you been setting up your MLS alerts- that drive your buyers to your website, not the MLS?

- Have you been using your calendar tool-to congratulate people (on the phone or over the Internet) on their birthdays, home-buying anniversaries, and holidays?

- How many of your clients have forgotten about you over the years? How many of your clients found it to be easier to ask one of their friends, if they know a good realtor, then to look up an email from you 7 months ago?

 

Have you let them hibernate for far too long?

Why not slowly wake them in these three weeks before spring?

 

- How long has it been since you looked at peoples’ search activity in your Toolkit? This can give you valuable clues as to how close people are to selling or buying.

- How many of your clients go to large Internet portals or call listing agents across the street to learn about local home values?

- Why not create a blog post or a custom page giving them advice about the home buying process or how to prepare their home for spring?

- Have you been reminding your leads and clients from the past- that YOU have the most accurate home value information in their neighborhood and that you can provide it for them conveniently whenever they need it?

- How much business have you lost because your clients didn’t think of you first? If so, you have lost their repeat business. You have lost their referrals. You have lost thousands of dollars in business.

 

Sending out a few holiday messages each year is not enough.

Sending out a monthly market snapshot is not enough.

 

Your clients need to see your face on occasion. They need to see your phone number on occasion. They need to read your words. They need to be on your websiteThey need to see your value.

- Before the busiest season begins- have you tweeked and updated your website? Have you added testimonials? Set up Custom IDX pages? Have you added fun and convenient widgets to make your website more fun?


Have you attended a
 free PropertyMinder webinar to easily and quickly learn how to do these things?


These things do not happen randomly. They happen through digital and traditional marketing. They happen through personalized marketing. They happen through constantly proving you are great at your job and deserving of their business and referrals.

- Are you planning on giving out your business card to people- constantly reminding people of your domain name and email address?

- Are you calling people in your database whose email address you do not have- to ask them for their email address?

 

The average person knows 3 realtors. You are competing with 2 other agents for 1 person’s business.

 

So if most agents don’t have a CRM. If most agents don’t call their clients. If most agents wait for clients to ask for a CMA. If most agents send buyers to the MLS to see listing results: then simply do the opposite of what most agents do.

Stay in touch. Let us show you how. We offer free webinars, virtually unlimited one-on-one training when you are a customer or are on a Free 30 Day Trial. Our Tips of the Week are free as well.

You will be amazed of how many more deals you do per year when you separate yourself from the “right place, right time” agents.

 

Don't be shy.

We’d love to hear from you.

 

Call or email us directly:

Anna & Tim

PropertyMinder’s Community Managers

anna@propertyminder.com

408.213.4658

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Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Tags:
buyers
referrals
cma
clients
sellers
realestatemarketing
sellerscorner
customidx
mlsalerts

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