Sometimes a little bragging can be a good thing, and I am happy that Barbara Todaro wrote this little reminder.
We often spend a great amount of time and money improving ourselves and it is important to let our clients know about it.
Now it is time to get out my calendar and post a few blogs about my awarda and improvements.
There are many times during the course of the year when real estate agents have had the ideal opportunity to get “mileage” on an accomplishment or award they were granted, but they felt like they would be boasting. It’s difficult for many to “shout out” about themselves. I shout out for my team, and it’s a simple task. It’s not patting myself on the back, it’s patting the backs of other members. I always indicate that the members do all of the work, I only do the marketing!!
However, the marketing is where most of it originates. This premise holds true for everyone. If an agent has gained a new position in the rankings, it most likely originated with an improved and innovative marketing plan. Preface your press release, blog or google+ narrative with that thought.
All things “real estate” begin with marketing. Our production is accomplished with our efforts that are exerted after the phone rings. Our production is a result of our ability to run with that lead and close that client on the right property. Our production is a result of our ability to present the homeowners, who call to interview us, with a presentation that describes what we do for marketing and how well we do it.
It all starts with our marketing skills. Our self-promotion material should begin with a blurb about marketing and how our quality marketing enables us to soar with the eagles!!
Now is the time to shout out what you accomplished last year. Spring is, with the grace of the Lord, just around the corner. Prime that marketing pump so the leads will flow smoothly and steadily throughout the remainder of the first half of 2015.
Barbara Todaro, sales manager of RE/MAX Executive Realty
Team Leader of The Kuney-Todaro Team
308 W. Central St
Franklin, MA 02038
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