Did you know every time a prospect types in a keyword phrase at Google, Yahoo or MSN that results in a click-through to your site . . . it's like having a crystal ball reveal important information about that prospect?
The Google AdWords expert Perry Marshall said recently, “Anything anyone types into Google represents:
- A Question
- A Desire
- A Pain Point
- A Market
- Someone's Story”
Sometimes, it’s easy to forget that those search strings (keyword phrases) reported by your Web site statistics package are actual human events, very similar to a prospect’s dialing your telephone number and asking for your help with something specific.
The prospects coming to your site month after month through the same or similar search strings represent a market. Are you paying attention to the questions, desires and pain points they bring to you seeking help?
Are you listening to their stories and responding with fresh content, services or products that will answer their question, fill their desire or ease their pain? When you do, YOU become their go-to expert—the authority they trust.
For the hundreds of real estate professionals who come to my site each month through search strings pertaining to agent personal brochures, I’m taking my own advice and paying attention. I’m creating an information product -- a copywriter’s guide for real estate professionals on how to write and lay out an effective personal brochure.
I hope to have the guide ready in about a week. So, if you’re thinking of creating a new personal brochure, this guide will help you.
As a bonus, the guide will have a tool that advertising and PR agencies as well as independent copywriters and designers insist on having for any marketing or sales project. It really is the pros’ secret weapon for guaranteeing a project’s success.
Meanwhile, check out your Web site statistics for the search strings prospects use to find you. What are they telling you that you’ve been ignoring?
On a personal note, I've been away and have missed all of the great conversation here. As always, I appreciate your comments. Please come again.
Writing for your success,
Kay
Kay Steele Faulk
The Real Estate Copywriter
Author of "A Copywriter's Guide for Real Estate Professionals -
How to Write & Lay Out Your Own Personal Brochure"
Now Available - click link above to learn all about it
If you found the above information useful, you might also like my post that was an AR Gold-Star Winner:
What Is a Personal Brochure and Why Should You Care?
Copyright 2009. All rights reserved.
Kay Steele Faulk, The Real Estate Copywriter
Specializing in Real Estate Sales Letters and Real Estate Personal Brochures
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In the Heart of the Mississippi River Delta ~ Lake Village, Arkansas
Direct 870-265-9897 | Cell 870-265-6266 | Email kfaulk@InHouseWriter.com
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