In the weeks before you decide which of our local real estate agents will represent you and your home once it goes on the market, you’re probably looking for a South Lake Tahoe Realtor® with the qualities that make a great sales person: knowledgeability, directness, personality, trustworthiness. Likability is always helpful, but it’s only one among many qualifications. This is a business decision, and an important one for you and your family.
Then, the instant you make your selection, the landscape changes completely! You are no longer on your own: you and your South Lake Tahoe real estate agent are members of a team that’s ready to get to work on the project. You both want your home on and off the market as quickly as possible, so the smoother the workflow with your real estate agent goes, the better.
Your real estate agent will already be hard at work assembling the marketing program that will attract prospects from near and far, but you can be helpful even with that effort. It’s the first of three key ideas that are often pointed to as key contributions owners can make:
• Help your agent with unique selling points
What makes your home different from all the others that will be listed for sale? Every property has unique selling points that don’t fit into the standard check boxes, so let your agent know. Qualified agents are already thoroughly familiar with South Lake Tahoe’s broad attractions, but you’ve experienced specific advantages to living in this home, in this neighborhood. Each selling point is another facet that could fire a buyer’s imagination. Having a rich store of real life anecdotes to draw upon will strengthen your agent’s ability to put your home in the limelight.
• Keep it cozy without clutter
Most times, an owner is still living at home, so your South Lake Tahoe real estate agent will be working with what you have available when it comes to furniture and home décor. It’s a strongpoint when prospective buyers are able to project themselves into being the comfortable homeowners. If they’re prevented from envisioning your home as their own, they’ll be out the door and onto the next! Clearing away personal items helps with that—and keeping the clutter level low increases the sense of spaciousness. If buyers see an overstuffed closet, they’ll sense a house that lacks storage space. If kitchen counters are cluttered, they’ll think the space is too small.
• Be flexible with your schedule
Your real estate agent lists your house, makes sure to market it in all the many venues available, arranges open houses and showings, and spreads the word throughout the industry. During this part of the process, you help greatly by being as flexible as possible when it comes to showings. Sometimes potential buyers may seem to be placing insensitive scheduling burdens on the team—but as any serious-minded house hunter can tell you, they have their own scheduling issues, too!
Selling a home is a team effort, for sure; one you can decide to launch with a simple phone call to me at my office!
Pinnacle Real Estate Group
South Lake Tahoe, CA