Some people still believe that social media has no place in their marketing plan. They wonder how posting something on Facebook, for instance, is going to help build their business. The secret is to get people to interact with your social media posts. When done properly, this will not only help build your email marketing list, it will also send people to your website and blog.
Here’s How to Get People to Interact with Your Social Media Posts
- Know Your Audience – Who are you trying to reach? What are their interests? You need to know your audience in order to target your posts to them.
- What is Your Competition Doing? – If you know another Realtor®, for instance, who is getting a lot of results through their social media posts, take note of what they’re doing and do it better. Put your own spin on it. As Oscar Wilde said, “Be yourself. Everyone else is taken”.
- Tell Them What You Want Them to Do – Clever cat videos are fine but they don’t bring prospective clients to your website or blog. Be clear about whether you want them to like, share or click on a link to learn more. Add links to your posts and tell them to click to read the rest of the story. Invite them to click the link to sign up for something of value.
- Pictures Speak Louder Than Words – When you scan your Facebook wall, which posts immediately capture your attention? Text or graphics? By creating memes or adding a photo with a question or comment are great ways to get the conversation going.
- Be a Good Host – Just like hosting a party, you want your guests to feel at home and have a good time. Interact with people on your social media pages. Be polite in every circumstance. If someone writes a rude or distasteful comment on your page, just delete the comment and move on to your more pleasant guests.
Getting people to interact with your social media posts may take a little practice. Keep posting until you find what creates the biggest interactions with your audience. Make your social posts interesting and join in the conversations. Keep your eye on the prospective client prize while enjoying the opportunity to meet other people who have an interest in what you have to offer.
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