Developing Your Niche Through Content Curation

By
Real Estate Agent with Coldwell Banker Access Realty ~ 478.960.8055 anita@cbssk.com

Content Curation Can Help You Develop Your Niche

I blogged a few times last month about the need to curate content (displaying organized and often similar information), showed some sites designed just for that purpose, and the impact it can have on reaching more consumers. A few of you jumped in...kudos to you.

A couple of ways to showcase the information you have collected are to show your expertise (if you only use your own content), or use a variety of sources to provide as much quality information about a niche topic as you can.

In the example below, I have created a Storify board with information that our military (active, vets, and retired) can use when they are ready to buy or sell a home. Living in a military town, I know this information will be appreciated and used.

Perhaps your niche is mortgages, condo information, subdivisions, staging, buyer tips, how-to's, flooring, social media, or something entirely different. The point is, you can easily assemble information (this board took 30 minutes), add the curated content to a blog post about the subject, let those you are showcasing know (so they can social share the information), and at a minimum the result will be increased traffic to your site (assuming your links point consumers to a specific location). It really is this simple.


Real Estate Information for Military Members

View Military Real Estate Resources via Storify


If you found this information helpful, please consider social sharing it so others can benefit too. Happy Content Curating, Rainers!

~ Anita~ 

Comments (36)

Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

Anita Clark - A great way to get organized and put some power into your marketing niches!

Mar 09, 2015 06:12 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Anita I keep on saying I need to get on board with this and then I get distracted and don't do it.  So I am going to just put it on my calendar and schedule time for it.  I need a 30 hour day :)

Mar 09, 2015 08:23 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Anita, they say you must invite someone at least 5 times to do something they don't feel comfortable with. I appreciate you freely sharing ways to success. I've bookmarked this post as well.

Mar 09, 2015 08:26 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Joe: Like a weed, water it, and watch it sprout!

I am giving it my best effort, Gabe.

It is incredibly easy to do, Sheila. With all your neighborhood posts, you could do some fabulous boards.

Debbie: Quite a bit from list.ly and bundlr but I have promoted them more and others have shared those quite a bit. I had 17 visits from Storify over the weekend which is ok considering I have not promoted it hard yet. Other sites have been hit and miss.

Thanks Bill. I know you know how incredibly powerful this can be. 

It is very easy, Ginny. I wish I had started sooner.

Joan: The more that see the information the better.

Amanda: You will like how easy it is to use.

Give it a try, Michael. There is practically no limit to the type of boards we can create...sort of like Pinterest.

Glad you liked it. Thanks Kim.

I look forward to seeing your creations, Dan.

Gene: Creating a mortgage board would be right up your alley. ;-)

Belinda: I first learned about it from Bill Gassett. He is the master SM and CC marketer!

Morgan: All it takes is an idea and a search for quality content.

I hope to see you over there, Toni.

Debb: I know you will get a lot of mileage from it.

Absolutely right, Laura. Can you imagine the power a post would have if it had a Storify board embedded with at least 1 post from each Rainer who made comments here. If each of them/you shared it, and others shared it from their feeds, it could go viral. Such is the power of content curation.

George Souto I have not created a mortgage board here but I have on Pearltrees. Some of your content is included as is a few articles by Gene Mundt, Chicago-area Mortgage Lender - www.genemundt.com. The more we share it socially, the more folks visit, and potentially the more calls or webiste visits we will all get.

Beth: Not sure if this my 5th post on this topic but I am getting close. LOL

Mar 09, 2015 08:49 AM
Noah Seidenberg
Coldwell Banker - Evanston, IL
Chicagoland and Suburbs (800) 858-7917

Anita you are one of the most technical people I know. You are so right on. Excellent thoughts that can help anyone develop or update their online presence.

Mar 09, 2015 09:54 AM
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Anita Clark ....I have no idea how you do all that you do ....You do an amazing job in GA and in THE RAIN!

Mar 09, 2015 10:59 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for telling us about Storify. You are on the leading edge for real estate professionals.

Mar 09, 2015 10:09 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Anita,

Wow..this is awesome and I have bookmarked your post. Your "Storify" is great stuff and I'm sure it is working well for you!

Mar 09, 2015 10:30 PM
Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

You are always so up-to-date with the current trends and your clients obviously benefit from your expertise in not just real estate but social media as well!

Mar 10, 2015 01:32 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Noah: I am truly not all that technical. I muddle through and ask a lot of questions to get where I want to go.

Rob: A little time allotted here, a little taken away from there...always a give and take.

Roy: I share what I believe can work for others. In the end it is up to each of us to decide if it is something we want to implement.

Dorie: It is sending traffic where I want it to go. ;-)

Thanks Shannon. I wish I had started curating content here early last year but I did not make the time.

Mar 10, 2015 07:59 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Anita - thanks for that .  You are right on the cutting edge.  Recently, I had a person tell me that I should be a curator and I did not know what they meant.  I am learning now.

Mar 10, 2015 08:47 PM
Faith LaRosse
Springer Realty Group - Limerick, PA
Serving Berks, Chester & Montgomery Counties

Anita, everytime I read one of your posts the same thing comes to my mind-

"Does this lady every sleep?"  Every post is more informative than the last!  I love reading your blog, Anita! 

Mar 10, 2015 08:48 PM
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Anita. I have to look into Storify soon. I also have a large military community to serve.

Mar 11, 2015 04:57 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

This is one of the easy ways to do it, Grant.

Faith: About 6-7 hours a night and very sound. ;-)  So glad you enjoy my blog too.

Jerry: Share this one with your readers...it has plenty of great information they can use.

 

Mar 11, 2015 09:28 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Great article Anita. You are on track and generating the right type of posts to get the looks. Thanks for sharing your ideas.

Mar 11, 2015 11:57 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Debbie: I am really surprised so few real estate pros are doing this to promote their content to a wider audience.

Mar 12, 2015 08:15 AM
Kaye Swain
Keller Williams Real Estate Roseville CA - Roseville, CA
Your Roseville Real Estate Agent

Very cool! I use paper.li but haven't gotten to Storify yet - just not enough time. But I do something similar with Pinterest - create boards on topics of interest to my current clients that can then benefit future clients as well as readers. So many great options!  

Mar 25, 2015 01:29 PM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Smart move Kaye. We all have to do what works for us, especially if our analytics tell us it drives traffic our way.

Mar 25, 2015 07:46 PM
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Anita, I read Roy Kelley reblog about this topic  content curation and was unsure what this really meant. Good idea and I will have to add it to my ever growing list of to-do's. 

Apr 16, 2015 05:46 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Bob: It works very well and is worth the time to pursue (IMHO).

Apr 16, 2015 08:02 AM

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