Are You Scheduling Your Marketing?

Services for Real Estate Pros

Marketing is super important to any business, but for real estate agents?


Marketing needs to really be spot on, and this is especially true when it comes time to promote your own brand online.


Younger generations, especially, are locked into the online world today, online is the first place they go when they start looking for homes, online is the way they contact agents, and so on and so on.


You get the point. 


So the real question is. How much time are you scheduling each week to get your online maretking up and running?


It can be hard finding the time, especially since the schedule of an agent can be so varried, include long hours and especially plenty of nights and weekends. 


But, at the same time, marketing your brand online cannot be ignored. Potential clients are going to be visiting your blog, your webpage, and your social media accounts when looking for an agent to work with. If they see someone who isn't active online, they will likely move on to the next person who is. 


It can seem daunting, especially when starting out because there is a lot to learn. So, in reality, you have two main options to focus your marketing efforts on. 


The first, is outsourcing it to someoene else. Hiring someone to write your blog posts, promote on social media, and build your email or newsletters can be a smart investment to free up more of your time to focus on working with clients. 


The second option is do it yourself. This will obviously take more time and effort on your part since you will be adding this on to your current duties, but if you plan ahead and have a dedicated time to market each week, it certainly is possible.


One of the biggest keys to success in online marketing is consistency, people today expect to go to your website and see new content, same with your social media. 


To start, set aside a specific amount of time, say 2 hours, on the same day every week, whichever works for you. Dedicate that time, and that time only, to updating and writing your blogs and emails, setting up and scheduling your social media, and taking care of any administrative issues. 


Once you have that set up on a consistent basis, maintence should take as little as 10 to 15 minutes a day. That would include responding to comments, interacting on social media, things like that. 


Not so terrible, right?


How are you scheduling your marketing and social media right now?


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Colleen Ferrary
Small Business USA - New York, NY
Delivering Affordable Success-Critical Tools

Routine is good, but if people post at the wrong time each day, their efforts can be futile. Be sure to use programs like Hootsuite to post at times that respond best to your audience. Thanks for the great article Liz!

Mar 10, 2015 11:24 PM #1
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Liz Froment

Real Estate Content Creation (Blogs, Emails, Copy)
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