The #Hashtag

By
Title Insurance with First American Title
https://activerain.com/droplet/4zRk

Who’d a thought a simple symbol like the pound sign followed by text would revolutionize the social web? But it did...

The “#” hashtag first showed up on Twitter back in 2007. Since then it has grown in popularity and you can use them on any social web platform like Instagram, Yelp, Facebook, Google Plus, Tumblr, Flickr, etc. etc... You can also use them in your Activerain Blog and you can search hashtags using Google, Bing, and Yahoo.

What is a hashtag? Think context and category. When content purveyors (that’s you) use a hashtag in their post it makes the post easily searchable. So it’s a great way to follow particular conversations about a place, thing, topic, etc.

An easy way to see this is go to Google and search #mobilecomcamp for example. This is the hashtag we use in our new 3 clock hour class.

Among the results you'll find for #mobilecomcamp online you should find...

#mobilecomcamp #mcc1 #sephora #uvillage #chocolate ...
mobilecomcamp | Tumblr
René Fabre on Instagram: “Love the Japanese teapots at ...
I love the #fountains in #seattle #MobileComCamp
In session at #uvillage #mobilecomcamp at #teavana...

There is no “Ye Olde Book of Official Hashtags”... People for the most part make them up then upon discovery others adopt them to follow (and declare) conversations and topical threads... One of the early uses I discovered was #pacificnorthwest but then I soon discovered more were using #pnw because of its brevity.

The rules are simple...
Hashtags start with the pound sign “#” followed by text with no spaces or special characters. The text is not case sensitive. So if you want to know what conversations are going on about your town, search that platform (Twitter, Facebook, Instagram etc.) or the search engines for... #Seattle or #SanDiego or #Denver or #Baltimore etc. If like Vancouver, there’s two of them... Then you'll find hastags like #VancouverWA or #VancouverBC ...

#Hashtag

In the class we meet in urban villages so with some homework early on I found that the University Village in Seattle uses #uvillage for its hashtag. For the most part the Seattle posts show up here but there are other University Villages so you can focus by adding #Seattle... More important though was discovering that most of the stores in the village have twitter accounts and that is one of the major means of communication with the public. So we follow, contribute, and engage these businesses.

We just started new sessions of #mobilecomcamp in Lynnwood, WA at #alderwoodmall another at #WestfieldSC (Westfield Southcenter Mall in Tukwila) and #SouthHillMall in Puyallup. If you search these hashtags you’ll find a lot of my posts during these classes and those of my team mates and #mobilecomcamp participants.

In a real estate context I’d be thinking about using them like #neighborhood #city and depending (geographically) where you look you’ll find a few savvy agents out there using #realestate #homeforsale #openhouse etc. Millennials (of course) are quickly adopting hashtags to quickly find conversations of interest and information.

When you publish content to any social platform think about the fact they all have millions of users. When you post to “public” that’s almost like infinity, unless the member is connected to you as a friend or following you. Most of your efforts posted to “public” except by luck of timing and/or accident will most likely never be seen.

The hashtag helps define the context and category and makes it searchable... Another thing to note is on most sites you’ll see that area where they show, “trending topics.” Think about it this way... If there’s something of major public interest trending that’s a lot of eyes and attention following a particular conversation or topic.

Please don’t exploit hashtags with a shameless self promotion. It's totaly rude to throw something into the convo thread that has absolutely nothing to offer. People who do that look really rude and dumb. Yet it can be a great opportunity for you to show up in a huge conversation and make your presence known to a large group with a shared interest.

AND... One last bit of advice. If you're going to invent a hastag be sure to search it online first before you use it! Some other crowd may already be using it for a conversation that just might be way way way off topic than the one you are intending. ;O)

If you want to learn more about hashtags, here's a great post: Hashtags Explained on takeflyte.com...

As I’m finishing this post I see that #AppleLive is trending this afternoon at #1 on Twitter.

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on Linkedin.com The Audiorium YouTube Channel by Rene Fabre. Facebook.com/renefabre Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.
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Rainmaker
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Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Rene' - Perhaps the mother was still under the influence of the birthing drugs, when the child was named!

Mar 11, 2015 07:35 AM #15
Rainer
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David Bacon
Realty One Group - Glendale, AZ

Great Info on the #.. Do you think its best to consistantly use the same or to change them on each post. Even if your doing blogs in the same city or always about real estate?

Mar 13, 2015 03:59 AM #16
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi David Bacon ... As a real estate professional, a lot of what you talk about online is location driven... When I talk about community I always try to hashtag the city and neighborhood I am in. If I'm talking about lifestyle, then I hashtag is work, play, and event... And particular to real estate, what kind of home is it? Modern, historical, Craftsman, condo, waterfront etc. etc. Using hashtags consistently will help you to build authority within those conversations and context. 

Mar 13, 2015 06:38 AM #17
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

What I learned

Mar 14, 2015 11:42 AM #18
Rainmaker
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Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I am glad I stopped by to read your post, thanks to Kathy's weekly summary!

Mar 14, 2015 11:26 PM #19
Rainmaker
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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

René - this is great information.  I did see this on Facebook and, of course, Twitter.  But you have just opened up some new possibilities here with your information.  Thanks.

Mar 14, 2015 11:48 PM #20
Rainmaker
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Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I don't use hashtags that often, but my daughter does and I enjoy searching them to see what is being said.  Great tip to search before using.

Mar 15, 2015 12:40 AM #21
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Debb Janes It will help!

Myrl Jeffcoat I think you have a very valid point. :O)

 

Mar 15, 2015 02:18 AM #22
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Thanks Kathy Streib for the feature!

Mar 15, 2015 02:18 AM #23
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Kristin Johnston, Waukesha Realtor 414-254-6647  ... I'm glad you did!

Hi Grant Schneider , you are welcome! 

Thanks Sharon Tara ... and that's what I love about Twitter. Most conversations use hashtags and they're a great way to follow threads... because of this, Twitter has become a great research tool. 

Mar 15, 2015 02:22 AM #24
Rainmaker
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Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

I see a ton of use and a lot of abuse Rene Fabre. This was one of the most informative posts about hashtags I've read yet. This # will always mean "number" to me but hopefully I can adapt. Here via Kathy! 

Mar 15, 2015 07:37 AM #25
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Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I keep waiting for #activerain to get onboard with #useofhashtags

Mar 15, 2015 09:36 AM #26
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Thanks Kevin J. May ... A (musical) friend of mine said he was asked by his student, "What is a C# (C hashtag) mean?" :O) A great untended musicians inside joke!

Mar 15, 2015 10:24 AM #27
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Rene, and I thought these little fellows were just for twitter and all the tweeters who spend time there.

Mar 16, 2015 04:13 PM #28
Rainmaker
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Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Rene - Great info on #hashtags in general. To me, it is hard to figure out what is popular, as well as what I should be using to capture more of an audience.

It's a lot like keywords.

Mar 17, 2015 01:32 PM #29
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Actually, Tammy Lankford if we simply use hashtags within our posts, that's all that is needed to make the magic happen...

Mar 29, 2015 11:11 AM #30
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Bob Crane ... Not any more... Every platform I know of has adopted their use.

Mar 29, 2015 11:12 AM #31
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Troy Erickson ... I spend some time on the platforms searching for hashtags to see what's trending etc. and how they're being used. It is a lot like keywords... Thanks.

Mar 29, 2015 11:14 AM #32
Rainmaker
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Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I think, people are not using hashtag as much as last year. We learned on mistakes and blogs/articles like yours help to educate those who are still learning the etiquette of social medias.

Apr 05, 2015 05:48 PM #33
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Like many Inna Ivchenko , some go way overboard. Just a few hashtags well used will make your contributions visible... Thanks. 

Apr 10, 2015 02:29 AM #34
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