Great article on using text messaging to communicate with your clients...
Texting is Now, Older Real Estate Agents Get on Board or Get Left Behind.
When I got started in real estate in 1980, there was no voicemail. There were very few cell phones and because the expense was so high not many people could afford them. So instead we used regular telephones, public pay phones and dialed and dialed until someone answered.
We also used something called the United States Postal Service. There was no email. We didn't know what the internet was except something that major universities used for their research projects. We mailed letters and postcards and sent contracts through the mail to be signed. If we were in a big hurry we would use FedEx. Business moved at a much slower pace. Life moved at a slower pace.
Today we are in the 21st Century with the Millennial buyers. They are forcing all of us to move faster and do things their way. They are all about technology. They don't like using the telephone. They are not fans of email. As my son said, nobody emails anymore. They communicate via Facebook, Instagram, Twitter and other ways. They text even if they are in the same room and could easily speak it. Do I get it? Not really.
Text is the way they want to communicate. It's fast and limits those lengthy conversations. They want the facts and want to move on. If you need to say more, send a photo. Ever heard a picture is worth a thousand words? I even have younger agents texting me offers.
So for those older real estate agents like me, we are being forced to be current and text. How's it going? Not too bad. I ask each and everyone of my clients how they would like to be communicated with. If they are under 60 the majority are saying text first. This says to me that they are being brought current by the young people in our society, their kids, their grandchildren. Even some of their voicemails say if you want to get a quick response, text. Email and phone calls are only last ditch efforts for many.
Bottom line it doesn't matter how I want to do business. I have to do it the way the consumer wants to do business. Even at open houses I ask buyers if I may text them. They readily say yes without any hesitation. Refusing to do it will only hurt my business. Texting is here and whether it will be replaced with something else in the future, I don't know for sure but can guess something faster will come along. At that time I need to be ready to adapt and change.
Texting is Now. Older Real Estate Agents Get on Board or Get Left Behind.
it would be my pleasure to assist you!
"The Real Debbie Reynolds"
931-920-6730 or 931-320-6730
Berkshire Hathaway HomeServices-PenFed Realty
2503 Wilma Rudolph Blvd., Clarksville, TN 37040
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