I just read something from famed author & blogger, Seth Godin: More Trouble Than It's Worth.
When we are willing to do those things that most people view as being more trouble than it's worth...THAT is a great place to be!
IT SETS you apart!
DO the things that others are not willing to do!
My example: I write handwritten thank you notes to the Realtors that refer us business! HAND WRITE them! And not just a quick "thank you" - but a whole inside of the card handwritten! (I ask them if any other home inspector does this - and they cannot tell me of any time that has happened!)
Now THAT'S what I'm talkin about!
Go do something that nobody else is doing...