Why Your House Is Not Selling As Fast As You Would Like

By
Real Estate Agent with James Vasquez, REALTOR | Real Estate Agent

So you need to sell your home in a rush, but the sale is not going the way you though it would 6 months ago...You placed the "for sale" sign on the lawn two months ago. You have dropped the price of your house three times. You have held open houses. But, your home simply won't sell! There are many reasons homes won't sell. And, sometimes, no matter what the seller does, it seems they can't get a reasonable offer. These are some of the main reasons you can't close on the property which you have been trying to sell for several months.

 

man sad home not selling quickly enough

 

The Home isn't priced correctly - The most common reasons houses don't sell quickly is because the asking price is far too high. If comparable homes are $10,000 less in the neighboring area, why would someone purchase your home? Every home has a buyer; but, that buyer comes at their price. If you have unrealistic prices listed, even if the home cost more than the market value when you bought it, you will never sell. Buyers will eventually win out in the market, and they are truly the determinants of the house prices. Therefore, if you aren't willing to come down, you will never sell an overpriced home in any market.

 

Your House is not in a Prime Location - No, you can't move the location of your home. And, in some situations, this is going to be the downfall for you as a seller. The old adage holds true. Buyers are looking for homes in the best locations; if your home isn't in a desirable area, don't expect the offers to come pouring in. Location rules the market. If your home isn't in the best area, it is in your best interest to take the highest asking price, even if it is $10,000 (or more), below your listing price. If the location isn't right, some homes will never sell, and the ones that do, won't sell for their true value.

 

Your House doesn't show very well - The shiny new homes down the street, up against your "vintage" home, isn't all that appealing to today's buyer. If the home isn't clean, if the curb appeal isn't welcoming, if the home isn't polished for the buyer, it won't sell. Sometimes the home is oddly designed. This can be a result of how the property was built, some of the rooms might be too small, or the home may not have that natural flow to it. The price and the home's condition is something you can change as a seller. So, if your home isn't selling, look at its condition, and really ask yourself if the home is in the best condition, and whether or not you would buy it (present day). If you answer no to these questions, then you need to ask yourself if you wouldn't want to buy your house, why would anyone else?  It might be time to invest in making the property show well.

 

Increased Competition in your area/subdivision - Lets face it, some homes are much nicer than others. If this is the case, you are simply going to have to wait it out. Especially if your home is in a lavish location, with nicer homes, and updated properties. If you don't have the funds to fix your property, and help it shine through, it will be tough to sell against competing properties. If this is the case, the first thing to do it consider lowering the asking price; you can also try staging the property and holding multiple open house events.  Your house may not sell for as much as you would like, but with tough competition, you are sometimes forced to modify your expectations, in order to get the home sold. Of course a realtor goes a long way in helping you sell the home as well. If they aren't constantly checking MLS boards, learning about other properties in the area, holding open houses, and doing their end of the work, your home won't sell either.

 

Your agent has to work for you, and has to do everything in their power to help get your home sold. So, it is up to you to constantly keep in touch with your agent, find out what they are doing, and learn about any recent offers. The best agents not only get your home sold, but sell it for the highest possible value as well. Not every home is appealing to every buyer. But, there is a buyer out there for every home. You simply have to modify your expectations, especially during tough market conditions, and in extremely competitive areas.

We thought that a few additional resources would assist you in your quest for information, so check out this guide on how to sell your house fast & this indepth look at different marketing stategies that you can use to sell your house using creative marketing that we have not discussed above.

Comments (19)

Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

Think the first issue about not being priced correctly is by far the main reason a home doesn't sell. Location sometimes at least here in Destin. Condition is another huge factor.

Mar 10, 2015 07:34 AM
James Vasquez
James Vasquez, REALTOR | Real Estate Agent - San Antonio, TX

Thanks for the comment bill, can't agree with you more.

Mar 10, 2015 07:37 AM
Nicole Doty - Gilbert Real Estate Expert
Zion Realty - Gilbert, AZ
Broker/Owner of Zion Realty ZionRealtyAZ.com

Congratulations on your first blog post James. This was full of great information for consumers. I think one of the main reasons homes don't sell is that the home just doesn't present well. Either it needs a lot of fixing or the owners don't keep it very show ready so when buyers walk through they don't get a good feeling and as we all know, buyers are emotional creatures. They need to "feel" good about a house before they buy it. 

Mar 10, 2015 09:48 AM
Odaly Victorio
Team Victorious at Keller Williams Realty - Jupiter, FL
Marketing Expert

Price!  It's can be so emotional...

Welcome to the Rain! Congrats on your first post.

Mar 10, 2015 01:29 PM
Laura Allen, Lake Tahoe - Truckee Real Estate for Sale TahoeLauraRealEstate.com
Coldwell Banker, Tahoe City, CA (530) 414-1260 - Tahoe City, CA
Tahoe Real Estate Agent Helping Buyers and Sellers

James Vasquez - Great information for sellers to know when it comes to selling their home!  

Mar 10, 2015 01:43 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Welcome to Active Rain, James. An excellent first post. And it all comes back to pricing--if it's priced right, doesn't matter location, condition, etc.

Mar 10, 2015 09:23 PM
Captain Wayne - Rowlett Real Estate School
Rowlett Real Estate School - Panama City, FL
Rowlett Real Estate School / Owner and Instructor

Welcome, James Vasquez to the Rain train! I'm glad you made the brave first steps into the blogging world with us! It's a great place to be and I hope to see many more posts from you in the future!

Mar 10, 2015 11:31 PM
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Great first post and also very good points on why homes don't sell!  Keep on a blogging :)!

Mar 11, 2015 12:47 PM
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Congrats on the feature!  It always come down to price doesn't it.  Whatever potential buyers say about it (like your list above) can almost always be remedied by price.

Mar 12, 2015 02:44 AM
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

I tell buyers of hard-to-sell homes that they need to market to the buyer they once were. They bought that home for a reason. What was it? Was it because it was the cheapest thing for miles around? If so, they need to market to that buyer.

Mar 12, 2015 03:06 AM
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

Congratulations on the feature! 

Mar 12, 2015 03:32 AM
Bill Kennedy
Keller Williams Realty - Greenville, SC
Homes For Sale Greenville SC

Thanks for sharing and keep up the good work!

Mar 12, 2015 03:34 AM
James Vasquez
James Vasquez, REALTOR | Real Estate Agent - San Antonio, TX

All of your comments are spot on...You know as an investor who finds, fixes and then resells houses full-time, I've really got a handle over the years on how to keep the price where you want it and sell it as fast as you would prefer.  When renovating a house to sell, I never skimp on materials or in making repairs, even if minor repairs.  Cause what I''ve learned is that anything a seller has to pay for after the house has gone under contract with a buyer is almost always more expensive that taking care of the issue BEFORE listing the property for sale.

Mar 12, 2015 03:53 AM
Chris Shull
ColumbiaLand Realty - Columbia, SC
Your Realtor For Life!

In South Carolina it is 100% of the time correct pricing that will make or break you! Great first post, keep it up!

Mar 12, 2015 03:55 AM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

James great points for sellers.  Sometimes they have to look at what they need to do to get it sold 

Mar 12, 2015 04:46 AM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

James Vasquez - isn't it that simple? Location and Price!

I hope you are enjoying your time at ActiveRain.

Mar 12, 2015 01:21 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

James - You have clearly explained why homes may not sell as quickly as they could.

Mar 12, 2015 03:26 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Yes, there are many reasons a house isn't selling.  I'd add the seller not allowing showings as another reason -- the house could be beautiful and priced perfectly but if no one can get in to see it, it'll just sit (personal frustrating experience speaking!)

Mar 12, 2015 09:21 PM
Anna Hatridge
R Gilliam Real Estate LLC - Farmington, MO
Missouri Realtor with R Gilliam Real Estate LLC

Kat Palmiotti  that is my number one frustration with trying to sell any property. 

Apr 15, 2015 12:59 AM