When you check your Google Analytics, you will find something called a bounce rate. It's an important part of your site's search engine optimization; but do you know what a bounce rate is and what you can do to reduce it?
There are a lot of things you do to improve your site's search engine ranking; advertisements, social media posts, blogging and offline marketing. Now what happens when your visitors go to your site? Do they find interesting information that keeps them on your site for an extended period of time? Or, do they stop in and click out within a couple of minutes? Either way, the amount of time a visitor stays on your website determines your bounce rate. If they click in and click out quickly, your bounce rate with be high.
What Should Your Bounce Rate Be?
According to an article on the Go Rocket Fuel Blog, "a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc."
How Can You Reduce Your Bounce Rate?
- Don't Make Them Wait - Patience is a virtue that a lot of online visitors don't have. If your site loads slowly, you can be sure they will click right out and go to a faster loading site.
- Design Matters - You may have great content on your website but still have a high bounce rate if your website's design isn't up to snuff. (See my posts, How to Choose the Perfect Blog Platform for You and Are You Driving People Away from Your Website?)
Keep in mind that a lot of people are looking at your site via their handheld devices. So, make sure your website is mobile responsive.
A dark text on a light background make reading a lot easier on the eyes than a dark background with light text.
People will skim a site more than they will read it. So, keep your text to a minimum with headings, bullet points and spacing.
Make your navigation easy to understand and follow. Your visitors should not have to keep clicking on the back button or scour your site for a home button. Your navigation buttons should be clear about the information your visitors will find. A button that says, "Woo Hoo!" doesn't make as much sense as one that says, "Reviews".
Check your bounce rate on Google Analytics and then take a look at your website to see where you can improve. Start with your content and design. Make sure your content is geared to your target market, that your design is up-to-date and that your navigation is easy to understand and follow.
Doing this will help reduce your bounce rate and keep your visitors engaged and returning for more.