What is a Bounce Rate and How Can I Reduce It?

By
Services for Real Estate Pros with Second Self Virtual Assistance

Can I Improve My Bounce Rate?When you check your Google Analytics, you will find something called a bounce rate.  It's an important part of your site's search engine optimization; but do you know what a bounce rate is and what you can do to reduce it?

There are a lot of things you do to improve your site's search engine ranking; advertisements, social media posts, blogging and offline marketing.  Now what happens when your visitors go to your site?  Do they find interesting information that keeps them on your site for an extended period of time?  Or, do they stop in and click out within a couple of minutes?  Either way, the amount of time a visitor stays on your website determines your bounce rate.  If they click in and click out quickly, your bounce rate with be high.

 

What Should Your Bounce Rate Be?

 

According to an article on the Go Rocket Fuel Blog, "a bounce rate in the range of 26 to 40 percent is excellent. 41 to 55 percent is roughly average. 56 to 70 percent is higher than average, but may not be cause for alarm depending on the website. Anything over 70 percent is disappointing for everything outside of blogs, news, events, etc."

 

How Can You Reduce Your Bounce Rate?

 

  • Don't Make Them Wait - Patience is a virtue that a lot of online visitors don't have.  If your site loads slowly, you can be sure they will click right out and go to a faster loading site.

Keep in mind that a lot of people are looking at your site via their handheld devices.  So, make sure your website is mobile responsive.

A dark text on a light background make reading a lot easier on the eyes than a dark background with light text.

People will skim a site more than they will read it.  So, keep your text to a minimum with headings, bullet points and spacing.

Make your navigation easy to understand and follow.  Your visitors should not have to keep clicking on the back button or scour your site for a home button.  Your navigation buttons should be clear about the information your visitors will find.  A button that says, "Woo Hoo!" doesn't make as much sense as one that says, "Reviews".

Check your bounce rate on Google Analytics and then take a look at your website to see where you can improve.  Start with your content and design.  Make sure your content is geared to your target market, that your design is up-to-date and that your navigation is easy to understand and follow.

Doing this will help reduce your bounce rate and keep your visitors engaged and returning for more.

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Rainer
66,039
Chris Webb
Nova Home Loans - Tucson, AZ
Tucson's Social Media Expert

Bounce rate is HUGE!! One problem I see is when people post "go to my website for more information at www.test.com." Is the home page providing the information? Or is it the particular page, like the sellers or buyers page. If users cannot find what they are looking for in seconds, they will leave. 

Mar 12, 2015 04:52 AM #1
Rainmaker
586,652
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Chris - Great points!  I just had that conversation with a client today.  Attention spans are short and instant gratification needs are at a peak. 

Mar 12, 2015 05:13 AM #2
Ambassador
1,703,460
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Thanks for this info. I tried to locate percentages on bounce rates once and couldn't get a solid answer. My bounce rate fluctuates between 18-25% so I'm doing good.

Mar 20, 2015 01:25 AM #3
Rainmaker
586,652
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Tammy - I hope my post helped you find the answers you were looking for.  I would say your bounce rate is better than "doing good".  Your site obviously has the information people are looking for.

Mar 20, 2015 02:56 AM #4
Rainmaker
1,675,376
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Pamela Cendejas ,  I just learned something new.  Thanks for informing us about Bounce Rate.

Mar 23, 2015 01:36 PM #5
Rainmaker
586,652
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

YAY!  Mission accomplished, Larry.  Have a great day!

Mar 24, 2015 02:19 AM #6
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Rainmaker
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
Free 1/2 Hour Plan of Action Consultation
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