Worried About this spring market?
Don’t be. With the right plan, you can not only survive, but thrive. A great plan starts with clarity on your mission. Why are you doing this? What drives you? This should be a few sentences at most. Once we are clear on our mission, we start dreaming. All great things begin with a thought. What do you want to make next year? Stretch yourself but be realistic. Write it down. Now we get to the fun part…analysis and projection.
It starts with analysis. What are your strengths and weaknesses? Look back on the year and analyze what you did right and wrong. This is analysis. This is important. We all can learn from our mistakes. A few years back, I spent alot on radio adds but was disappointed with the ROI (return on investment). I have also tried billboards but I think there I just did not get the right location. Then, we must project the most likely scenario for the following year as far as the economy and the opportunities and threats that face us. This is projection.
Then, with clarity on where we are going, we begin to craft the plan that will get us their most efficiently within our strengths and the opportunities present. THE ECONOMY DOES NOT HAVE TO DETERMINE YOUR DESTINY IF YOU HAVE A PLAN AND ARE CLEAR ON IT. The economy does not determine your destiny-you do! If you will take the time to think, analyze and plan you can have your best spring market EVER! If you go into this spring market with a weak plan or no plan, you will probably have a tough season or even a tough year.
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