How to Use Pinterest to build your Real Estate Business

Real Estate Agent with Samsel & Associates 0790808

Pinterest is a social media site that, according to data published here, attracts users with a demographic that real estate professionals are often also trying to attract. It is more popular with women than men but is popular across all age groups, unlike Twitter and Facebook. It is also a very visual medium which makes it ideal for marketing homes and helping to establish a real estate brand. 21% of adults in the US use Pinterest with a high percentage of the users being in income brackets above $100,000.

So why aren't you using Pinterest to market your business?

Here's a quick users guide to getting started.


First, you need to set up a free account. Go to, choose a user name and a password and you're in.

You can set up your profile using a photo, a link to your website, or other information you want to share with the public.

Then, you need to set up your first board. A Pin board is a virtual space where you can collect photos and links to articles. Your pin board can be public or private, which we addressed in an earlier blog here.

Setting up a public board is simple. We have public boards relating to homes:



We also have public boards related to Union County:

And public boards related to buying and selling homes:

Really, you're only limited by your imagination. There are boards for everything you can think of, but a good place to start is with what you know. If you're a local expert, start with a board about your region. If you're a home inspector, start with a board about electric panels or roofs. 

To start a board, click on your name in the top right corner, then select "Create a board." 

Name it something that identifies it not only to you but to the public as well. Describe it using your best meta tags (you can edit this later) and give it a category to help others find it when they're searching. You can keep it a secret at first or you can go public from the start.

Then it's time to start pinning. Try searching for pins, or simply "Add a pin" to link to an outside link (like your blog).


Give us a link to your Pinterest board once you've created one and we'll be sure to follow you!

Posted by




~ Wayne & Jean 

Union County, NJ - a great place to live and work!

If you're looking to buy or sell a property in Union County, call us at 908-917-4189 or email


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All opinions, information and data provided is deemed reliable but is subject to errors and omissions. Not intended to solicit other Brokers' clients. We cooperate with them fully. 


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Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Great advice here, Jean.  I am using Pinterest and I already follow you.

Mar 13, 2015 10:27 PM #1
Bob Publicover
Publicover Realty Group, inc - Stuart, FL
Thinking outside the box

Thank you for the Pinterest introduction. I have not yet taking the move into this social media forum. However, your post makes it look easier than I thought it would.

Watch out World here I come!!

Mar 13, 2015 10:27 PM #2
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

I do have some boards on it, but don't pay as much attention on it as I know I should...

Mar 13, 2015 10:29 PM #3
Bruce Walter
Keller Williams Realty Lafayette/West Lafayette, Indiana - West Lafayette, IN

Wayne and Jean, this is an area I am not familiar with and how to use it for our real estate business so this was a very easy, step by step guide where I have a much better understanding on what to do with Pinterest.  Thanks!

Mar 13, 2015 10:44 PM #4
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wayne and Jean,

Good ideas and glad that Pinterest is working for you.  Thanks for the detailed instructions. A

Mar 14, 2015 03:57 AM #5
Claude Labbe
Real Living | At Home - Washington, DC
Realty for Your Busy Life

W & J,

I saw a story in the past week (10 days at most) which ranked various social media sites, and Pinterest was by far, #1.

I'm hardly there, and yes....I need to do more. 

Now I've got a road map.

Mar 14, 2015 08:12 AM #6
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Wayne and Jean Marie Zuhl. This is a new venue for me, thank you for the coaching.

Mar 14, 2015 08:50 PM #7
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Wayne & Jean, I had a Pinterest account that I had worked on a bit, had several boards, and one day it disappeared.  

Mar 14, 2015 10:37 PM #8
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Wayne and Jean Marie Zuhl I've not jumped on the Pinterest bandwagon because I cannot get things done as well as I would like on other social media sites. Plus keeping up with day-to-day client support.

Mar 15, 2015 11:02 AM #9
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Wayne & Jean, I do find those on Pinterest are getting more Internet leads, so something we all need to think about. 

Mar 16, 2015 10:17 PM #10
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I am using it and having fun with it though I can't as of yet attribute any business to it. That seems to be where many buyers are spending lots of time.

Mar 17, 2015 03:34 AM #11
David Bacon
Realty One Group - Glendale, AZ

Thank you for the great info! I have a pinterest account but have not spent the time to really figure it out. I was thinking it was not for me, but with many users in 100,000 income bracket I think I will try and learn more!

Mar 18, 2015 11:04 AM #12
David Alan Baker Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

I need to really look at this some more and get on the pinterest band wagon.  

Mar 18, 2015 11:19 AM #13
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

very interesting, am still trying to wrap my arms around this social media...

Mar 18, 2015 11:47 AM #14
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~

I am using it also.  If you name your page right it will show up on page 1 of google after about 6 months

Mar 18, 2015 12:03 PM #15
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I set up a pinterest account and several boards.  However, I am not sure what the next steps would be as far as marketing and getting business.

Mar 18, 2015 02:24 PM #16
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing.  I have been thinking about doing Pinterest but tht's just one more social media I need to keep up with and afraid I will be spending more time on social network than I already do

Mar 18, 2015 08:49 PM #17
Bobi Bigelow
Jim Green Realty - Fort Myers, FL
Advertising / Marketing Administrator

Thank you for this post, I agree Pinterest is a good lead for buyers/sellers to find you. I am on almost every social media site. Please feel free to follow my boards on Pinterest at;


Mar 19, 2015 01:32 AM #18
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Wayne and Jean - I am not sure that I have an account but I can certainly see uses for my business.

Mar 19, 2015 05:06 AM #19
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert

Folks, I have a Pinterest account and get some of my stuff pinned again by other folks but no clients from there as of yet.  Here is my link

I will click on yours right after posting.. 

Mar 21, 2015 07:02 AM #20
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Wayne and Jean Marie Zuhl

The Last Names You'll Ever Need in Real Estate
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