Instagraming for Business...

By
Title Insurance with First American Title
https://activerain.com/droplet/4zRl

Instagram is all about capturing the moment. It’s about expressing yourself visually. It’s not advertising. It’s sharing the world around you from your own unique perspective embracing location, lifestyle, and community.

As a real estate professional take advantage of the time you spend out and about. Share those interesting surroundings and places in your market area. Every neighborhood everywhere has something special about it. And with a some good use of hashtags in the comment section, you'll get indexed in the search engines.

Yet posting a photo of your listing flyer (and I’ve actually seen this more than a few times) is not best practices on this platform. It’s really tacky at best.

Mister Rogers, Sweater Changing Mug.

Instagram comment... Love it! Mr Rogers Sweater Changing Mug! at #Fuego's #SouthHillMall #Puyallup w/ Kim Schildt #mobilecomcamp run through.

Always always always use your own photos! “You’re the source.” It doesn’t matter if it’s a photo from the past, but often it’s usually more compelling if it’s in the moment or at least current. Have a good mix of fun and work. The human side of things is attractive so aim for the emotional touch. A photo that brings an Ahh, Oh, that’s cool, a smile or a chuckle to the observer is a good touch and a message well delivered.

Instagram is rapidly becoming a go to graphical search engine. People looking for photos about #location #lifestyle #community #topic and #interest search the platform and use #hashtags to find what they want to view.

Tipsy Burger at Tipsy Cow Burger Bar, Redmond WA.

Instagram comment... Birthday lunch with Jeff, Paige and Nick in #Redmond at Tipsy Cow #Burger Bar.

Over time you’ll create a collection of images that speak to your personality, brand, humor and values. It’s about conveying personal insights, interests and passions. Share what you do, where you do it and what’s interesting, funny, soulful, or iconic.

In your Instagram profile make sure you include a link to your blog or website. This is the viewers opportunity to discover what you do and where you do it. If your photo resonates with them they're a lot more likely to take that onramp into your world.

Peek a Boo with Mount Rainier, Bonney Lake, Washington.

Instagram comment... Peek a Boo with #MtRainier in Bonney Lake this afternoon... Beautiful Spring afternoon in the #PNW

You’ll need the Instagram smartphone app of course and within the app you have the ability to easily share your photos to Facebook, Twitter, Tumblr, Flickr, and Foursquare. I do this occasionally but not always... I’ve learned to respect each platform as its own community with its own conversation.

More and more I'm becoming the organic marketer. If you always share everything to everywhere, if I see exactly all the same content everywhere you are, then why would I follow you here on Instagram? As a rule of thumb I choose which one’s to share (or not) on the fly while thinking of the audience I’m trying to reach.

Remember if you share to Twitter get your hashtags in early (in the comment section) before you run out the 140 character limitation. Also, I normally don’t take my photos using the Instagram app. My style is to shoot many and pick one, so I open Instagram afterwards then select and pull the image I want off my camera roll.

I’ll get to sharing video on Instagram in a later post. Don’t hesitate to ask questions if you have them. Best advice, have fun! I'm at Instagram.com/renefabre

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on Linkedin.com The Audiorium YouTube Channel by Rene Fabre. Facebook.com/renefabre Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.
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Rainmaker
655,972
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

never have used Instagram... interesting post... I will have to give it some consideration... thank you!

Mar 16, 2015 08:50 AM #1
Rainmaker
336,504
Scott Gleason
RE/MAX Select - Westfield, NJ
Westfield NJ New Homes Specialist

Hello Rene,  I hope you're doing well.  These are great Instagram tips.  Thanks for sharing with us.

Mar 16, 2015 08:55 AM #2
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Debra Leisek ! Being from Homer, AK you could rule using Instagram! ~ just sayin'... Almost made it there in December 2013. I was in Anchorage with my coworkers and we were about to fly down for a Christmas Party. Dang, our plane was iced in at Homer and we had to cancel... Hope to get there this year!

Mar 16, 2015 10:02 AM #3
Rainmaker
804,167
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Rene - Instagram is certainly very popular with the younger people. Thanks for sharing your tips.

Mar 16, 2015 11:07 AM #4
Rainer
19,597
Jane Kalinowsky
Pantanella & Partners - Redondo Beach, CA
3rd Generation REALTOR® SRES®, CCS® (Luxury)

Rene. Try flipagram! Even better. JaneSellsCA is my tag.

Mar 16, 2015 11:41 AM #5
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Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Rene, good advise. I need to reevaluate the use of Instagram. 

Mar 16, 2015 11:42 AM #6
Rainmaker
2,656,582
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I don't know why, but I have been slow to cozy up to Instagram.  Yet, you provide a couple examples where I can see it could be beneficial!  Perhaps, I'll explore it more!

Mar 16, 2015 12:22 PM #7
Rainmaker
655,972
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Rene  you must have been with Terry Bryant nd coming to our Board Christmas party! hopefully you can make it next year... that icing is not good and always better safe than sorry though!  Come to convention this September.. can always get to Homer in September!

Mar 16, 2015 05:00 PM #8
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Scott Gleason ! Hope they help!

Thanks Troy Erickson , as a marketing guy and knowing Instagram is the fastest growing social platform... I want to have a presence there. Given that the median age for a 1st time homebuyer is 32 years old and that 18% of users are 30-49 years old, 37% are 18-29 and 22% are urban and 18% are rural is something to think about, especially for me in my suburban location just 12 miles from downtown Seattle.

Mar 17, 2015 08:26 AM #9
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Jane Kalinowsky and thanks! I will check out Flipagram.

Frank Rubi, MBA , I think of Instagram like an onramp. I don't spend a lot of time there yet I see people finding me there and coming over to my other web locations...

Mar 17, 2015 08:28 AM #10
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Myrl Jeffcoat ... :O) I didn't at first either and consider myself a bit of a late comer. Instagram is a simply a tool in the box and it takes so little effort... Any time I can put something simple fun easy out there and its searchable and leads back to me, I go for it.

Mar 17, 2015 08:32 AM #11
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Debra Leisek It was indeed Terry Bryan... We sat in a lounge at the Anchorage Airport for a couple of hours as the flight was delayed. Then they finally announced the flight was cancelled due to ice and snow. And it was the Board Christmas party we were hoping to attend! Hopefully I'll be up to Alaska again this summer and/or fall.

Mar 17, 2015 08:36 AM #12
Rainer
19,597
Jane Kalinowsky
Pantanella & Partners - Redondo Beach, CA
3rd Generation REALTOR® SRES®, CCS® (Luxury)

Hi Rene, 

Point taken. You want people to find you on Instagram so they can check out your other sites. I use all my social media sites for different things so my followers can learn something new about me in different settings.

Example:

Facebook (Jane Kalinowsky) More of my personal, "conservative" page for my clients, family, ex's, human resource departments and anyone else that needs to "stalk" me for reasons I can't know or care. 

 

Facebook Business Page (Jane Kalinowsky & Associates)

All about business. What I'm selling. What's going on in CA real Estate. And where I find my future clients.

Instagram (JaneSellsCA) My creative side. Fun side. Humorous side. Where my young clients find me or follow me. More personal than Facebook. I also use it to find other agents in other area's. I like creative agents, more than successful agents. You can sell 200 homes a year but that doesn't really impress me as much as the character of an agent. Their true self. Their core values behind why they choose real estate. Is it for the passion or the money? or both? It's never about the quantity of properties I sell, but the quality of service I provide. I can bring out my creative self through my photography and marketing which in essence is my passion for doing real estate. What's my clients real story? That is how I sell their property. 

Flipagram (JaneSellsCA2) Just started to use.... but I may just use it for listings and open houses... showing off property.

 

Twitter (JaneSellsCA) 26K followers...

My true thoughts can be found on Twitter. What inspires me? Where I place quotes or sentences from my novels. Being a writer can be lonely but, just like real estate, it can be a place to find like-minded people that share your common interest. Most of my family, true family, chase my thoughts. If I am having a bad day, they know what motivates me. It's were I can be intimate with my thoughts. My true emotions are read between the lines on Twitter. My escape late at night. 

My personal blog: Not public, but one of my most important circles, follows me there. My charity. My volunteer work can be found there. Most of my memoir can be found on that site. 

I have other social media sites but I use the ones listed above more.

For all the agents out there that don't think social media won't get them business. Think again. 85% of my business comes from social media. 

Coaches hate me. I'm terrible at door knocking. And honestly, if I have to read another business book on real estate, I think I will quit real estate all together.

Its back to the basics. Be yourself. Find your core value and honor it. Don't try to be someone else. There is an audience or group for anyone. That is where you will get your business. Most importantly! Find time for yourself. Take two hours a day for yourself. Relax. Live in the present and the business will just come to you.

:)

Mar 17, 2015 12:39 PM #13
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Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hey Jane Kalinowsky ! Thanks very much for the feedback and the share! We think a lot alike... :O) And I see we share several friends across the platforms.

Mar 18, 2015 12:13 AM #14
Rainmaker
1,503,853
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

My daughter and all her friends communicate only via Instagram( 12 y.o.) and my yoga teacher told me today to check her out. I have an account, but I don't use it much.

Mar 26, 2015 04:59 PM #15
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