Instagram is all about capturing the moment. It’s about expressing yourself visually. It’s not advertising. It’s sharing the world around you from your own unique perspective embracing location, lifestyle, and community.
As a real estate professional take advantage of the time you spend out and about. Share those interesting surroundings and places in your market area. Every neighborhood everywhere has something special about it. And with a some good use of hashtags in the comment section, you'll get indexed in the search engines.
Yet posting a photo of your listing flyer (and I’ve actually seen this more than a few times) is not best practices on this platform. It’s really tacky at best.
Always always always use your own photos! “You’re the source.” It doesn’t matter if it’s a photo from the past, but often it’s usually more compelling if it’s in the moment or at least current. Have a good mix of fun and work. The human side of things is attractive so aim for the emotional touch. A photo that brings an Ahh, Oh, that’s cool, a smile or a chuckle to the observer is a good touch and a message well delivered.
Instagram is rapidly becoming a go to graphical search engine. People looking for photos about #location #lifestyle #community #topic and #interest search the platform and use #hashtags to find what they want to view.
Over time you’ll create a collection of images that speak to your personality, brand, humor and values. It’s about conveying personal insights, interests and passions. Share what you do, where you do it and what’s interesting, funny, soulful, or iconic.
In your Instagram profile make sure you include a link to your blog or website. This is the viewers opportunity to discover what you do and where you do it. If your photo resonates with them they're a lot more likely to take that onramp into your world.
You’ll need the Instagram smartphone app of course and within the app you have the ability to easily share your photos to Facebook, Twitter, Tumblr, Flickr, and Foursquare. I do this occasionally but not always... I’ve learned to respect each platform as its own community with its own conversation.
More and more I'm becoming the organic marketer. If you always share everything to everywhere, if I see exactly all the same content everywhere you are, then why would I follow you here on Instagram? As a rule of thumb I choose which one’s to share (or not) on the fly while thinking of the audience I’m trying to reach.
Remember if you share to Twitter get your hashtags in early (in the comment section) before you run out the 140 character limitation. Also, I normally don’t take my photos using the Instagram app. My style is to shoot many and pick one, so I open Instagram afterwards then select and pull the image I want off my camera roll.
I’ll get to sharing video on Instagram in a later post. Don’t hesitate to ask questions if you have them. Best advice, have fun! I'm at Instagram.com/renefabre