Jim Paulson's target demographic for Boise real estate clients

Real Estate Agent with Progressive Realty (Boise Idaho) www.Progressive-Realty.info DB-17066

I just received an introductory call from a lender that just moved to Boise Idaho from California.  He sent me a nice email follow up telling me more about himself, so I emailed him back telling him about my business philosophy and my target market for clients. 

Jim Paulson Boise Realtor QR Code

Here is Jim Paulson's target demographic for Boise real estate clients:

  • Smart people - many of my peers are intimidated by smart clients (engineers, doctors, programmers, etc.) and I thrive with them!  If I could select an IQ base to work with it would be clients in the 120 - 150 range.
  • People that need to sell to trade up because I specialize in truly marketing and closing homes, not just listing them.
  • People that want to build because I have closed homes with 58 different builders in the valley and can help them make an informed decision.
  • People that might have a bit of time before they can qualify (within six months) and if other things line up correctly, we can build a home that will magically be ready whey their loan is.
  • Tech savvy clients since I use many online tools during the home buying/selling process from digital signatures, online files, texting, email automation, direct URL's to my listings, video, etc.
  • Move up buyers since they typically appreciate the difference from their last agent.
  • Investors since I own rental property and understand investment property, cash flow and 1031 exchanges.
  • First time home buyers since I have taught those programs for roughly 20 years so I do a lot with them too.

I welcome each potential client and treat them uniquely based on their needs and objectives.  I don't not just plug them into a system and try to make them fit into my business model.  I am glad to discuss a potential clients' needs to make sure we are a good fit to work together.

Feel free to call or email me with any and all real estate questions since my motto is:


"If you had all the answers, I would be unemployed!"


Jim Paulson Boise Realtor Progressive Realty


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David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

Its always good to know your sweet spot and specialize in it and make sure you do it as well or better than anyone else.

Sounds like you do!

Mar 17, 2015 04:20 AM #1
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Jim I love it so you do not want to work with "swimmers that are rocks":)) love it, Endre

Mar 17, 2015 08:39 AM #2
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID

Years ago I was working with a first time home buyer and suggested he use a program called the IHFA IQ loan.  I laughed when he rather slowly asked, "Do I have to take a test?" before I could explain that the IQ stood for Interest Qualifier not Intelligent Quotient.  That made me think about if I should charge a premium for my services for clients with under 100 IQ and offer a discount to those with over 120. 

Mar 18, 2015 12:03 AM #3
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