How to Stand Out From the Competition

By
Real Estate Agent with Online Real Estate Agent Training

How to Stand Out from the competitionDepending on your marketplace, there are hundreds or thousands of agents competing for the same buyers and sellers.  With so much competition, how do you differentiate yourself from the pack?

Present a Polished Product

Presenting a polished product is all about attention to details.  Both your listing and buyer presentation should be well written and presented in a professional manner.  For a written presentation or an electronic presentation, your content needs to be well thought out, organized, and presented in a fashion that the buyer or seller can clearly understand.  Make sure you pay attention to your grooming.  When meeting with a client you need to dress in clean, pressed business attire.  Even if you work in a casual market, your attire should be business casual.  Your car should also be clean, inside and out.  Although you may not like it, you will be judged by your appearance and you only have one time to make a first impression.

Be Appreciative

Don't take the buyer or seller for granted.  Remember, they have lots of  choices when it comes to real estate agents.  Thank them for taking the time to meet with you.  When the transaction is over, thank them for entrusting you with helping them buy or sell their largest asset.  Never under estimate the power of "please" and "thank you".

Stay Current

The residential real estate market and the way business is conducted is changing rapidly.  Our clients expect us to be current in how we work with them, how we communicate with them and how we market their property.  In case you thought otherwise, electronic signatures are here to stay.  If you aren't comfortable with using them, you need to get comfortable.  You don't want to learn the process when you are under a time crunch.  Ask your client how they prefer to communicate.  Remember, it's not about you.  If they prefer for you to text them, that is what you should do.  It doesn't matter if you don't like to text, it's not about you.  Do a quarterly review of your online presence.  What do you find when you Google yourself?  Whatever you find, the consumer is finding the same thing.  Many agents feel that because the majority of their business comes from referrals they don't have to be concerned with a web site or a web presence.  What is is important to remember is that regardless of how you receive business, the consumer will Google you to gain a little more information about you.  If nothing is there, you may be leaving business on the table.

Be Present

As we multi-task our way through life we are rarely present in the moment.  We are constantly thinking about the next activity or the next appointment, constantly looking for the next new thing.  But the most important "thing" is the person right in front of you.  Have you ever been on a doctor's appointment and felt like you were being rushed.  It's not a good feeling and it doesn't make you want to schedule any additional appointments.  The same is true when you are working with your clients or potential clients.  Make them feel important by being present and listening to what they have to say .  Active listening is an extremely important skill.  Far too often we are formulating our next thought instead of listening to what client is actually saying.  As a result, we miss out on cues and important information.  Don't worry about what you have to say, you will have plenty of time to get it in.

Follow Up

Far too often we leave money on the table because we don't follow up or follow through.  It always amazes me when I follow up with someone they literally thank me...yes they thank me.  That tells me that other agents aren't following up.

What Type of Service Do You Like?

When trying to think about how to run your business and how to stand out from the competition, think about the type of real estate experience you would like.  Then deliver that type of service to your customers and clients.  Knowledge, attention to detail and great customer service go a long way.

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Candy Miles-Crocker

Real-Life Real Estate Training

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