Does your community know you? Having a website and blog gives you worldwide exposure to prospective buyers. More likely than not, though, your main audience is more locally driven. It’s important that you know how to strengthen your local presence.
Marketing your business locally helps prospects find you easier and increases opportunities to show off your expertise in your targeted market area.
Here’s How to Strengthen Your Local Presence
- Blog Your Heart Out – Use your blog to post information about the local market, things to do, community information and more. Let people know why you love your city and what it has to offer. Remember that blogging is more than writing, it’s all about optimizing, too. Be sure you have a keyword-rich title, description and tags. Don’t be afraid to add links to authority sites outside your blog. Just make sure that when the link is clicked, it opens in a new tab or page. That way, they are not being led away from your site.
- Name It and Claim It – There are many ways to get your name seen. Listing your business with local directories is great. Adding your business to online sites like Google My Business, Bing Places for Business, as well as other local directories like Yelp and YP.com.
Adding your business to local directories is the first step. Claiming your listing is just as important. It gives you more authority and proves to the search engines that your business is legitimate and has been verified. Claiming your business listing will often give you an opportunity to use enhancement features not always offered to unverified companies.
- Be Social – Use your knowledge of your local community to start online conversations with others in your area. Show off your area with photos, videos and conversation. Start building your social media around your local area and expand into other locations.
Some social sites like Pinterest provide a great opportunity to have your site verified, giving you more search engine and social clout.
By completing and optimizing profiles on social media, networks and directories, you will strengthen your local presence, earn more trust and be the first person a prospect thinks of when they need your services.