Does Your Community Know You? How to Strengthen Your Local Presence

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Services for Real Estate Pros with Second Self Virtual Assistance

How to Strengthen Your Local PresenceDoes your community know you?  Having a website and blog gives you worldwide exposure to prospective buyers.  More likely than not, though, your main audience is more locally driven.  It’s important that you know how to strengthen your local presence.

Marketing your business locally helps prospects find you easier and increases opportunities to show off your expertise in your targeted market area.

 

Here’s How to Strengthen Your Local Presence

 

  • Blog Your Heart Out – Use your blog to post information about the local market, things to do, community information and more.  Let people know why you love your city and what it has to offer.  Remember that blogging is more than writing, it’s all about optimizing, too.  Be sure you have a keyword-rich title, description and tags.  Don’t be afraid to add links to authority sites outside your blog.  Just make sure that when the link is clicked, it opens in a new tab or page.  That way, they are not being led away from your site.

 

Adding your business to local directories is the first step.  Claiming your listing is just as important.  It gives you more authority and proves to the search engines that your business is legitimate and has been verified.  Claiming your business listing will often give you an opportunity to use enhancement features not always offered to unverified companies.

 

  • Be Social – Use your knowledge of your local community to start online conversations with others in your area.  Show off your area with photos, videos and conversation.  Start building your social media around your local area and expand into other locations.

Some social sites like Pinterest provide a great opportunity to have your site verified, giving you more  search engine and social clout.

By completing and optimizing profiles on social media, networks and directories, you will strengthen your local presence, earn more trust and be the first person a prospect thinks of when they need your services.

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Larry Johnston 03/19/2015 01:32 PM
  2. Bob Crane 03/29/2015 12:00 AM
  3. Debbie Reynolds 01/01/2016 09:09 AM
Topic:
ActiveRain Community
Groups:
Realtors®
Target Marketing
Marketing, Ideas and Methods That Work!!
Building Your Niche
Marketing 101
Tags:
how to get local exposure for business

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Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Good point, Eric.  Thank  you for your thoughts.

Mar 19, 2015 02:48 AM #2
Rainmaker
1,523,605
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

Pamela Cendejas, that's great advice thank you so much for sharing it.

Mar 19, 2015 04:48 AM #3
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

You're welcome, Sybil.  I hope it helps to strengthen your local presence.

Mar 19, 2015 06:39 AM #4
Rainmaker
1,230,295
Michele Cadogan-Cell 917-861-9166
Fillmore Real Estate 2990 Av U, Bklyn , NY 11229 - Brooklyn, NY
Licensed Real Estate Associate Broker -

May I also add  join you neighborhood associations and attend community and civic board meetings .  There you will no only get to know your neighbors/neighorhoods but you will be in the know regarding  up  comming community events ,  council bills and zoning issues.

Mar 19, 2015 10:44 AM #5
Rainmaker
1,675,376
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Pamela Cendejas ,  Great blog,  great direction.  Everyone wanting to stengthen their presence in their community needs to read this.

Mar 19, 2015 01:23 PM #6
Rainmaker
797,909
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Pamela - Thanks for the helpful advice on how to strengthen our local presence.

Mar 19, 2015 04:21 PM #7
Ambassador
1,703,460
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I'm being found in the search engines, now I just need to ramp up other locations.

Mar 20, 2015 01:22 AM #8
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Very good points, Michele.  People are always interested in doing business with people who give back to their community.

Mar 20, 2015 02:59 AM #9
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Thank you for your input, Larry.  Have a wonderful day!

Mar 20, 2015 02:59 AM #10
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

You're welcome, Troy.  Sometimes we're so focused on the reaching out beyond our communities that we missed opportunities much closer to home.

Mar 20, 2015 03:00 AM #11
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

I'm sure you'll be doing that, Tammy.  You have a great reach now.

Mar 20, 2015 03:01 AM #12
Ambassador
4,168,376
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks Pamela, those community posts can be so valuable, I will repost this to as it will be very useful for those who are participating in the April Super Charged SEO Challange.

Mar 22, 2015 08:58 AM #13
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Thank you, Bob.  I'm happy to help.  Have a wonderful day.

Mar 23, 2015 03:04 AM #14
Rainmaker
2,494,472
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Pamela, I do a lot of localism posts....but have slacked off somewhat...need to get back into my groove.

Mar 23, 2015 01:57 PM #15
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Rebecca - I know how it goes; too many things pulling us in different directions.

Mar 24, 2015 02:18 AM #16
Ambassador
910,902
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Pamela, I like to post as much as I can on Local events and gathering. It's good business. 

Mar 29, 2015 12:10 AM #17
Ambassador
3,982,858
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Great advice Pamela. I need to make sure I am on all those directories and I have claimed my business.

Mar 29, 2015 11:59 AM #18
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

I agree, Frank.  People like to do business with people they know.  Have a great day!

Mar 30, 2015 03:25 AM #19
Rainmaker
586,635
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

I think claiming your business is just as important as listing your business, Debbie.  Have a wonderful day!

Mar 30, 2015 03:26 AM #20
Ambassador
3,982,858
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Hi Pamela, Came across this again and think it is good to think about with starting the new year.

Jan 01, 2016 09:05 AM #21
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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