Some of my recent hardwood and carpet blog posts...and SEO thoughts

By
Home Builder with The Flooring Girl
https://activerain.com/droplet/4BmJ

red oak flooringOver the last year and a half, my blog posting strategy has shifted a bit.  My goal is simple:  Write 1 powerhouse epic post per month.  (During the winter months when I'm a bit slower, I sometimes write an extra 1 or 2 posts...but only as time allows).

 

This is the concept of "less is more."  Post less often, but make sure the quality is top notch.  One really strong post can rank well in google and generate clicks and calls each month.  After writing a good post, I try to spend some time promoting it including linking back to it from other posts and sharing on social media (and viralcontentbuzz.com... so that others will share).  I read somewhere that it's better to spend less time writing lots of blog posts...and instead write fewer posts and spend more time promoting them.  Actually, I've read that in MANY places, and from my own experience would agree w/ this as it has worked for me over the years.

 

Now, I already have several grand slams (I have 7 articles that generate 2000-5000 clicks every month, even though some were written in 2011 or 2012.)  My goal is to find 2-3 more doubles or triples each year (and ideally another home run.   Some of my posts surprise me and do very well...and then some surprise me in the opposite way.  Sometimes this has to do with how often my target searches for this query and some depends on my competition (i.e. if they've written about the topic and if the page is already saturated.  And, of course, some of this depends on me...is my post good?  Is it long enough?  Is it too long?  Is it sufficiently different from what I've posted before? Is my page load time fast or slow?  Have I linked back to it?  (both from within my blog and external links and social media).  Are people engaged?  (i.e. do they stay on the page long enough, do they click additional links, do the leave a comment or question, do they share on social media.

 

Anyway, here are a few of my recent posts (from my blog at TheFlooringGirl.com).  Feel free to read, comment and/or share on social media channels if this will help you and your clients.

 

1.  Solid vs engineered hardwood flooring - Which is better?  This one already has 106 shares...and it's new.  I hope that it will do better in the search engines as this article seems to be more complete than some of the others out there.  It will take some time for this to age a bit.

 

2.  7 Carpet Trends for 2015.  This one has 88 shares.  It could be doing better as it only has 350 clicks the last month.  In general, my blog does much better for hardwood, flooring, sanding topics vs. carpet. 

 

3.  What is the best type of carpet for Pets?  This one has 113 shares, but it's not getting a lot of search traffic.  I will need to relook at this one soon. 

 

4.  10 Hardwood flooring trends for 2015 - Now this one is doing awesome.  It has 660 shares and is generating close to 4,200 clicks/month now.   (over 8,000 clicks since I wrote it...and 3,500 on Active Rain).

 

Hopefully, this will help give some of them a bit of a boost.  And, as I mentioned before, feel free to read, comment and/or share on social media channels if this will help you and your clients.

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Re-Blogged 1 time:

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  1. Roy Kelley 03/25/2015 07:00 PM
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Rainmaker
2,672,457
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

This is a test.  Not sure if this link will work.

Flooring blog

Mar 29, 2015 04:11 AM #53
Rainmaker
2,672,457
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Gayle Rich-Boxman Fishhawk Lake Realtor (503)755-2905 if you follow above link, it will take you to my blog (well unless things change while they are working on it).  If you scroll down to bottom of the page, you'll see the 6 most recent blog posts, including the 4 I mentioned above.

Mar 29, 2015 04:12 AM #54
Ambassador
670,149
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Debbie Gartner ... it worked for me!

Mar 29, 2015 04:14 AM #55
Ambassador
1,343,781
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Gotta go to the ranch and plant bushes and such with the doggies while the sun shines...will check back (I've already told my hubby that I have my go-to person for picking out flooring in the future log home that we'll build).

ranch morning in February 2015

Mar 29, 2015 04:38 AM #56
Rainmaker
796,443
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Debbie,

I have read several of your articles and really appreciate your expertise.  I just went over and read about carpet trends.  These are things we need to know as Realtors. 

Mar 29, 2015 07:25 AM #57
Rainmaker
2,672,457
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Gayle - Nice!

Cindy - Thank you so much.  yes, I think it can come in very handy for realtors.

Mar 29, 2015 08:10 AM #58
Rainmaker
1,317,551
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Debbie -- this is a great post and these questions come up quite often.  You are a great resource to provide the answers to the questions.

Mar 29, 2015 10:41 AM #59
Rainmaker
442,659
Dianne Goode
Raleigh Cary Realty - Raleigh, NC
Realtor/Broker

Hi Debbie.  Thanks for the SEO advice AND the flooring advice!  I am woefully ignorant in both fields!

Mar 29, 2015 10:48 AM #60
Rainmaker
2,672,457
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Joan - Thank you so much!

Dianne - You are welcome for both.

Mar 29, 2015 11:39 AM #61
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Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

You are the master in these matters Debbie, both flooring and SEO!

Thanks!

Bob

Mar 29, 2015 04:01 PM #62
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Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

Thanks for sharing i guess i have to look for my home runs

Mar 30, 2015 01:25 AM #63
Rainmaker
2,672,457
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Bob - Thx.

Russ - Yes, the homeruns are what will get you furthest.

Mar 30, 2015 03:41 AM #64
Rainmaker
241,564
Christi Farrington
Dagny's Real Estate - Wilton, CT
~ Your representative in Fairfield County, CT

Hey, Debbie ... well, I better start generating MORE!  I have so many ideas that keep staying in my head! Hmmmmm ...... First, I have to complete my home renovation blog.  Living in it seems to keep me from blogging about it! 

Mar 31, 2015 05:09 AM #65
Rainmaker
2,672,457
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Christi - That is ironic, isn't it?

Mar 31, 2015 06:58 AM #66
Rainmaker
1,079,379
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Debbie, your last title is so perfect, I can imagine it has many shares, but I personally can't wait to read the best carpet for pets!

Mar 31, 2015 09:44 AM #67
Rainmaker
1,079,379
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Just read the best carpet for pets and loved it - now they need to branch out and do the same for furniture - hmm, carpet on furniture? could be a new trend :)

Mar 31, 2015 09:47 AM #68
Rainmaker
2,672,457
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Sharon Alters Yes, there is a real need for carpet that is good for pets.  I just wish my post was showing up higher on Google.  LOL...but yes, you're right, they need to do something like that for couches, etc.

Mar 31, 2015 10:12 AM #69
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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Debbie Gartner 

You clearly are making great strides and the methodology you use can work for any of us. Mine is not so strategic and really needs to be more so.

Plus I just plain find your niche and information of great help personally and when talking with clients.

Jeff

Mar 31, 2015 01:05 PM #70
Rainmaker
2,672,457
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Jeff Dowler CRS thx so much.  I'm so glad this is helpful for you and your clients.  That means the world to me.

Mar 31, 2015 09:20 PM #71
Rainmaker
1,229,659
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Because of time constraints, I'm thinking that my own posts will be fewer.  Which of course means each one needs to be more powerful and work harder for me.  I always learn so much from you ... and you always provide me with things to think over, Debbie Gartner ... it's definitely appreciated ...

Gene

Apr 01, 2015 05:44 AM #72
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