I once had a college professor who used to say, "You can't keep birds from flying around your head, but you can keep them from building a nest in your hair." I know, that's really deep, but hang with me for a minute.
What was his point? You don't have to take in or accept every piece of information that comes to you. With the real estate business, there are more opportunities to create success presented to your average Realtor than he/she could accept in a lifetime, and that's just each month. Think about the number of webinar invitiations you receive. I could easily do two to three a day. The invitations fill up my email accounts everyday.
Then, there are the invitations to join this SEO super service and that elite website building service. You are invited to advertise on ZTR and a dozen other sites, and you are encouragted to sign up for a monthly postcard auto-mail campaign from XYZ service. No fuss, no hassle, no . . .
You're introduced to agent A who made a six figure income in six months by doing these six things. Agent B has 10 steps to greatness for ten bucks, and Agent C has debunked the myth of the six figure income in six months by doing these six things, but Agent D has gone one better. He only has three things to do in three months to earn a three month vacation every six months. It can be mindboggling.
One route to success in your chosen profession is to watch the pros in your area. Watch what they do and determine if their techniques fit in with your personality. Talk to other real estate professionals on forums like Active Rain, and see if their success can be translated into your community. Not everything works in every community. Once you're convinced of what will work for you, begin with small steps and experiment. Then, as you see success evolving, leverage your time and money in areas where your efforts are showing positive results.
Let the webinars, advertising emails, phone calls and all of the other stuff just be white noise in your life. Pick and choose which tools and techniques you think you can work with, and go to work. You might find that none of the high octane tools of the day are for you. You might love cold calling, knocking on doors or something else. The key to your success in YOUR business is to do what WORKS for you. Don't let the birds build a nest in your hair.
Have a great day.
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