Need more listings? Do more marketing!
Home inventory remains below normal in many areas of the country, challenging home buyers and pushing up prices. Meanwhile, improving market conditions have drawn new real estate licensees to the business.
With more agents seeking the same slice of pie, it's essential to market yourself!
7 ways to market yourself to potential home sellers:
1. Leverage your professional network. You know plenty of mortgage lenders, contractors and home service providers, but when is the last time you leveraged those relationships? Think about co-branding opportunities: everything from link exchanges on websites, to social media interaction, to sharing advertising costs on co-branded materials.
2. Provide compelling, downloadable content for lead capture on your website. Think beyond the usual e-book topics of "buy and sell." Homeowners are interested in a wide array of information; remodeling, tax assessments, school rankings and family safety. Change up your offerings, and announce them on your social media pages, or in your email campaigns.
3. Send direct mail with local market information. Take a look at MLS activity in your key markets; compile some useful statistics. Your direct mail postcard might say, "Homes Selling Fast in Four Corners!" with bullet points like, "Homes under $300,000 sold within 20 days" and "Homes selling for 98% of asking price." Include your website, social media and contact information.
4. Offer your local market insights to community media. While not every publication accepts unsolicited articles, independent, community newspapers may welcome free content. Articles must be newsworthy and not self-promoting.
5. Knock on the door. Meet your neighbors! Offer a free guide to home values, or a copy of your latest newsletter, or other material that includes your branding and contact info. Start a conversation. Offer to make an appointment for a free comparative market analysis.
6. Spend some money. Homeowners can't remember you, if they have never seen your marketing. No matter the type of marketing you choose - online, direct mail, email campaigns or a combination - be consistent in your efforts. Create a marketing budget you can live with, built around your target audience, objectives, and marketing methods.
7. Get expert help. Good marketing strategies and materials are an investment in your business. Your print materials need to be professional and memorable; your online content must be compelling, unique and keyword-rich for SEO. Use an experienced real estate marketing company for strategic advice and a customized marketing plan.
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Copywriting & Marketing Specialist