It's not easy being a part-time, or should I say, a dual-career real estate agent. It's not that it can't be done, but as the demands on the time of real estate agents grows, it's getting more and more difficult to juggle two jobs. Being a real estate agent has become a profession where it's important to be all in.
Communication is Key
Let's start with communication. As the age of the home buying consumer gets younger, the need for efficient and effective communication becomes a must. You must reach out them them in the same manner in which they contacted you...and they like fast. This is especially true when it comes to texting. A text is short and sweet and means, "I want a response quickly". An email on the other hand contains more information and you are expected to reply in a reasonable amount of time. If you aren't all in, you may lose clients due your lack of a prompt response. You might think that since you have your phone with you all day you can respond quickly, but that will be at the expense of your 9 to 5 job and can you risk not being productive or present on that job? Just so you don't drive yourself crazy, it is important to communicate to all of your clients when you are available to respond to their requests. Naturally this changes when you are in the middle of a negotiation, however, they should know what to expect from you on a day to day basis.
The Market Won't Wait
Then we have the competitive environment. If you are in a seller's market you know that new inventory will not last long. If you aren't all in and your client has to wait until the weekend to see a property, they may get tired of waiting for you and losing out on properties. In a competitive market the buyers may have to go into work a little later, extend their lunch break or leave work a little early to see a property. They won't always have the luxury of waiting until the weekend or the open house. As their agent, you need to be all in so they can see and possibly win the house of their dreams.
Be a Lifelong Learner
Are you getting the training you need? Just because you finished your pre-licensing class and passed your real estate exam doesn't mean that you have "arrived". It's the complete opposite, you are just beginning. To be all in you will need to continue to learn and improve your skills. How you do business and how you get business will change. It doesn't matter how many years you have been a real estate agent, you need to constantly get training. This doesn't simply mean that you are getting the continuing education courses that you need to renew your license. This means getting training on strategies and products that can improve or enhance the way you currently do business. If you are all in, you need to stay current on all things related to real estate...no exceptions.
Be the Best You Can Be
Being a real estate agent is a JOB...a full time job. Successful real estate agents treat their business, like a business and are always looking for ways to improve themselves and their clients home buying and home selling experience. To be the best you can be, you need to be all in.
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Real-Life Real Estate Training – Real Training, Real Results!
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