Are We Sharing Too Much Information? Or Not Enough?

Reblogger Kathleen Luiten
Real Estate Agent with Resort and Second-Home Specialist REALTOR Broker #21673

Do you every find it annoying to see a post for a new listing on ActiveRain and look for the price, then see something like "Contact us for the current price"? Michael Jacobs wrote a blog recently that addressed this issue with a humorous approach butt making some strong points for what information should be included in our marketing. In case you missed it I'm re-blogging it so you can give it some thought too.

Original content by Michael Jacobs CalBRE #01165532

Are We Sharing Too Much Information?  

Or Not Enough?

 


 

 

Do we really need to know if your bum is clean enough to go commando?

 

I dare say - this may be too much information…

 

"Butt" this is a blog post about real estate and that brings me to this question:

 

How much should we share about our listings?

 

I read posts, see print advertising, receive postcards announcing new listings --- often with beautiful photos, other times with stunning virtual tours or incredibly well-written narratives describing the property attributes, features and amenities.

 

"Butt" then there is no price or no address?

 

What’s up with that?

 

Some will say...we want the client to call us….

 

Really---isn’t most of that information available "out there" anyway if the potential buyers go to other sites?

 

Do you really want to alienate potential customers and lead them to an additional and I feel unnecessary search? They can easily leave the site where they found you or quickly toss the postcard or turn page of the newspaper(yes people still read them)? Are you willing to risk it?

 

I give information freely.   Lots of it.  

 

I want those who contact me to ask the really pertinent questions...like when can we see it? - for example. I like that question...it starts a conversation.

 

I don’t mind answering questions about the street address or the price "butt" why not provide them with that info when they initially see it?

 

What do you say?   Do you think it’s wise to “hide" the price or the address of your listings when you advertise -- online or in print?  

 

I don’t see the point.  Then maybe, I’m missing it…

 

Sharing Too Much Information or Not Enough?  Have a Square to Spare?

 

Oh and by the way, do you have a square to spare?

"Butt" I digress...

 

Are We Sharing Too Much Information?  

Or Not Enough?

 

Michael Jacobs

Coldwell Banker Residential Brokerage

BRE # 01165532

2065 Huntington Drive

San Marino, California 91108

Cellular:  818.516.4393

Office:  626.685.5246

Office Fax:  626.568.9507

michaeljacobs@coldwellbanker.com

www.camoves.com/michael.jacobs

 

 

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Rainmaker
3,684,513
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Kathleen - thanks very much for the re-blog.  I hope you have a great day in Paradise.  

Mar 30, 2015 01:18 AM #1
Rainmaker
1,907,540
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Nice choice of a re-blog, Kathleen. I'm taking Michael's comments to heart.

Mar 30, 2015 01:51 AM #2
Rainmaker
716,196
Tanya Van Blake-Coleman
Van Blake-Coleman Realty, St. Thomas/www.talk-to-Tanya.com - St Thomas, VI
Improving the Quality of Your Life

I think price needs to be included in the information you put out they can inquire further to set up a showing. If they are that interested in what they see and know at least what the asking price is and still wants to take a personal look at it that's always a good thing. The second it takes to click away because the price is not listed can cost us sales!

Mar 30, 2015 02:07 AM #3
Rainmaker
4,432,941
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I always advertise the price. Consumers can find it elsewhere anyway .

Mar 30, 2015 11:36 PM #4
Rainmaker
1,458,231
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Kathleen...I am not sure we have done our society a great service by being turned on and open ALL the time.

Mar 31, 2015 12:09 AM #5
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Rainmaker
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Kathleen Luiten

Kauai Luxury Ocean Home Sales
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