The spring housing rush is here in Oregon! Some of the homes listed with The Kelly Group aren’t even on the market for a week now before going pending! However, some properties take a bit longer to find the right buyer. Why? Well, every listing broker can give you a list of what he/she has found helpful for getting homes to sell, especially those homes that haven’t been getting all the showings. If you compared all those listing brokers’ lists side by side, they would have an awful lot in common! That’s because, truth be told, there are only about 10 things that consistently effect home salability:
1. The right price – When a listing goes active on the market grossly overpriced, it scares off buyers. Even once the price is corrected, the MLS history might suggests that the seller isn’t realistic as to the property’s worth and likely won’t be very negotiable.
2. Excellent Staging – Having a home properly staged means everything when it comes to showing! It means filling out empty rooms and, more often the case, removing clutter from overcrowded rooms. It gives buyers the opportunity to really see the property’s floor plan and room dimensions, and to envision how it will work for them and their furniture. The Kelly Group offers a staging consult and staging services for our listings!
3. Move-in Ready – It’s true that a home that is move-in ready, new, or vacant is slated for a quicker sale. That’s obviously in part due to the fact that there is no need for haggling over move-in dates during negotiations, which can often make or break a deal. Also, vacant homes are much, much easier to show.
4. The Dream Kitchen – It’s true for many homes that the quality of the kitchen sets the tone of the property. It is one of the main selling points that potential buyers will consider. Is it roomy and clean? Have updates been done? How nice are the appliances and are they staying with the property? How much work would it be to remodel? If my sellers think remodeling will help sell their property, I advise them that the kitchen is one of the best places for them to invest.
5. Keep it Clean – It is difficult to sell homes that are dirty and in general disrepair, unless of course it is a complete bargain and the buyers are looking for an investment. Homes don’t show well when they are filthy; it is overwhelming and makes buyers uncomfortable so they fly through showings, missing the features that may be hiding beneath the clutter. It doesn’t help the listing broker or the seller to have a dirty, cluttered home sitting on the market.
6. Maintained Exterior – If the front yard is covered in debris and shows lack of ownership pride, buyers will be scared away. This is the first and lasting impression buyers will have of a property. If they immediately see the work and upkeep that is needed, it will likely overshadow the good selling features of the interior. With all the busy spring buyer activity out there, now is a perfect time for sellers to invest in sprucing up their home’s exterior!
7. Keep it Bright! - If a home is dark, buyers will notice. It sets a tone for the house that will remain after the showing. So install brighter bulbs if necessary, open all the blinds, and add lamps. Also, prior to a showing, turn on most of the lights to brighten the home. While this is more noticeable in winter months, you don’t want to miss buyer interest for something that is so easy to address! This also shows consideration for the buyers and suggests a motivated seller.
8. No Pets – Some cities are particularly pet friendly, including Portland. But that doesn’t mean the potential buyers are pet lovers. Prior to having a showing of your home, make sure you secure pets. Pets should be housed in a safe place such as a reputable pet hotel or with the seller’s close neighbors or friends if necessary. Sellers should make sure pet beds and toys are stored away and pet hair is thoroughly cleaned up. It also helps eliminate concerns of animals being let out by mistake during showings.
9. Welcoming – It really sets the stage for an offer when the home has a welcoming feeling during a showing. It be done by having flyers or home books laid out for the potential buyers, having fresh flowers throughout the house, or even having bottled water for the buyers and showing agent. It shows that the seller is motivated and, even if the buyers don’t make an offer on that property, the showing agent will leave with a very favorable impression to take to his/her other clients. It also helps a home stand out when buyers are viewing multiple properties in one day. The Kelly Group has fantastic marketing material and home books for our sellers to make sure their property leaves a lasting impression on the buyers!
10. Realistic Sellers – So much comes down to the sellers. Are they realistic about their property’s value? Are they capable of negotiating when an offer is made? Are they really ready to sell? It is the listing broker’s job to look out for the sellers’ best interests. That means speaking honestly about their options and sometimes even taking a home off the market until the sellers and property are truly ready to sell. The Kelly Group is here to help get our sellers' homes sold quickly while still looking out for their best interests!
As the listing broker, it is my job to help sellers see these 10 points, especially in any areas that may be lacking in luster. It is The Kelly Group’s honesty, integrity and devotion to our sellers’ best interest that not only helps us to sell their homes quickly, but to get our sellers the best deal for their property! This commitment to our sellers is why The Kelly Group is the leading real estate team in Oregon!