2 Ways to Easily Market Yourself Locally Using Video

By
Services for Real Estate Pros with Second Self Virtual Assistance

As a Realtor®, it's important to let your target market know that you are the one to call when they are ready to buy or sell their property. Video is a creative and memorable way to easily market yourself locally. Not only is video cost-effective, it's extremely popular and, when optimized properly, is an excellent way to drive traffic to your website.

 

Here's 2 Ways to Easily Market Yourself Locally Using Video

 

  • It's Not a TV Commercial - Let people know who you are and what you do for a living, but don't overdo it. Unless they're expecting it, your viewers will likely tune out if it sounds too much like a commercial.
  • Let Someone Else Brag About You - One way to get people interested in you is to let someone who's already worked with you do the talking. It's great to promote your credentials and the services you provide; but it's always better when you can back it up by actual clients. Let your prospects see and hear it for themselves.

Here's a Perfect Example of Letting Someone Else Promote You

(Shown with Permission)

 

  • Introduce Them to Your Community - People who are looking for a great place to live or retire are very interested in what the community has to offer. About 25 years ago, I had no idea where Lake Havasu City was let alone what they had to offer. What I did have, though, was a beautiful glossy brochure that was mailed to us in California. Just looking at the photos and reading what the real estate company had to say about the area excited us enough to take a look. If something as simple as a brochure can cause us to pick up and move to Lake Havasu City, imagine what you can do with a community video of your own.

Here's a Perfect Example of Promoting Your Community

(Shown with Permission)

 Video creates an impact in the viewer's mind. They get to actually see and hear what you and others have to say about your abilities and the market you serve. A well-optimized video with local keywords, title and description will get your search engine ranking and increased recognition of your brand.

 

I created a two-part tutorial called, "Getting Creative Using Video Marketing - Going Beyond YouTube and Google+ Hangouts". This tutorial delves into how to create a successful video as well as where and how to effectively promote it. Please feel free to watch with my complements.

 

Special thanks to Liz Miller at Keller Williams Arizona Realty in Lake Havasu City, AZ for allowing me to use her videos as examples for this post.

Originally posted by Pamela Cendejas at Second Self Virtual Assistance's Real Estate Blog

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 02/01/2016 12:35 PM
  2. Bob Crane 02/16/2016 03:50 PM
Topic:
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Realtors®
Online Marketing Help Center
Building Your Niche
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using video to market yourself online

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Ambassador
2,556,538
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Interesting post on the values of video.  There is no question that they get more attention than just photos or text.

Mar 26, 2015 04:14 AM #1
Rainmaker
586,177
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Thank you for your comments, Ed.  You've probably found that to be true in your own business.

Mar 26, 2015 04:20 AM #2
Rainmaker
2,756,321
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Pamela - Thanks for the valuable tips on self marketing using video.

Mar 26, 2015 08:12 AM #3
Ambassador
3,982,858
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Simple ideas make great videos and get the word out and are credible. Have a good week.

Mar 29, 2015 12:01 PM #4
Rainmaker
586,177
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

You're welcome, John.  I hope you can put them to good use in your own marketing.

Mar 30, 2015 03:03 AM #5
Rainmaker
586,177
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Hi Debbie - I guess you could say it's the ol' KISS method.  I hope you have an awesome week, too.

Mar 30, 2015 03:04 AM #6
Ambassador
1,836,573
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Bravo Pamela - agree with you 100%!

Apr 02, 2015 03:41 AM #7
Rainmaker
586,177
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

Thank you, Debb Janns, for making your YouTube Star.  I promise to always remember the "little people".

Apr 02, 2015 04:12 AM #8
Rainmaker
1,942,665
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

 

Video interview the local frends and neighbors who work the events and help spread the word. Video is the way to do it all in the show and tell delivery.

Apr 24, 2015 07:04 AM #9
Rainmaker
586,177
Pamela Cendejas
Second Self Virtual Assistance - Kingman, AZ
Second Self Virtual Assistance (928) 692-3235

That's good advice, Andrew.  We like to hear it straight from the horse's mouth, as it were.  Thank you for adding to the conversation.

Apr 28, 2015 06:54 AM #10
Rainmaker
797,909
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Pamela - I have family in Lake Havasu, and we travel up there from Chandler every so often. I enjoy riding quads and all the water sports, but not during the summer.

Thanks for sharing this information about how to market ourselves using video.

Feb 01, 2016 02:34 PM #11
Ambassador
4,166,880
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Important imformation, and a tool that I need to use much more than I do.

Feb 02, 2016 03:14 PM #12
Rainmaker
1,278,827
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

I know I need to do some video blogging and marketing. I admit it. Video intimidates me. Hopefully 2016 will be the year I get it done!

Feb 05, 2016 07:59 AM #13
Rainmaker
760,602
Steve and Jan Bachman
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax - Herndon, VA
Realtors - Northern Virginia

well done and well said Pamela. 5 years ago I was doing video frequently but have let it slip by. Thanks for the good examples and encouragement.

Feb 17, 2016 01:22 AM #14
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
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