What or Who is Your Realtor® Trying to Sell

Real Estate Broker/Owner with Total Care Realty NCRE# 257455

What or Who is Your Realtor® Trying to Sell


When you look at real estate marketing what is being sold?  Is it your home or is it the brokerage or the agent?  Is their face the largest picture?  One needs to consider the direction and intent of a company.  At Total Care Realty, LLC our focus is singular, we are here to sell your home not ourselves.  All of our marketing pieces are about our clients homes.  We pride ourselves on taking a rare and different approach to selling homes.  Our jobs are not to simply put a sign in the yard and wait for a buyer.  As "listing" agents we aggressively try to find a buyer for your home not just wait for one to appear.  Our firm's entire marketing strategy is not on promoting the firm but, on selling our clients homes.  The next media push for our firm is also going to be centered around advertising our clients homes. 


So ask yourself where is the focus in everything around you, is it on your home or on someone else?

Selling your home

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The Author:

As the Broker-in-Charge, owner and founder of Total Care Realty, LLC, Larry is focused on quality of service. He believes in being on the cutting edge of any product or process that will help market the client’s property or help them find the perfect home. Larry has been consistently recognized as going above and beyond for his clients; he was described as a ‘personal concierge Realtor®’ early on in his Real Estate career. Drawing on his past experience of owning restaurants and working with new technology, innovation is his focus. Larry often says, “we are not afraid to take advantage of new technology as soon as it is available instead of waiting for a corporate office to tell us what we are allowed to do”. This is a benefit of being an independent Real Estate company. As a graduate of The Citadel, instilled in him is the importance of discipline, loyalty, focus, and determination. Marrying those ethics and ideals with the hard driving focus it took to own and manage restaurants for almost twenty years, has given Larry a passion to make sureclient satisfaction is the number one priority. “As your Personal Concierge Realtor® it is our job to help take care of every need of our clients.” Larry Story — Total Care Realty, LLC — 336-327-1841 also at  http://totalcarerealty.net

Copyright© 2010 By Larry Story, All Rights Reserved…



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Mortgage Assistance Relief Services Disclosure

FTC effective January 31, 2011

As a seller you may stop doing business with Total Care Realty at any time.  You may accept or reject the offer of mortgage assistance we obtain from your lender (or servicer).  If you reject the offer, you do not have to pay us.  If you accept the offer, our commission will be deducted from the proceeds of the sale their will be no additional fee to you for our services.  Total Care Realty, LLC is not associated with the government, and our service is not approved by the government or your lender.  Even if you accept this offer and use our service, your lender may not agree to change your loan.  If you stop paying your mortgage, you could lose your home and damage your credit rating


 "All information provided is deemed reliable but is not guaranteed and should be independently verified. Properties subject to prior sale or rental."


Comments (2)

Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Larry, No doubt your brokerage full understands the importance of putting your sellers first!  Too often I see advertising that has way more emphasis on the agent's face than on the home itself.

Mar 26, 2015 01:00 PM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC


I have seen so many agents with their face plastered everywhere from their cards, signs, and even wrapped and on their cars.  But, if they are spending all that money on that marketing what are they doing to sell their clients homes??

Mar 26, 2015 02:14 PM