Is Your Market HOT or not Why is My Home Not Selling?

Real Estate Broker/Owner with Total Care Realty NCRE# 257455

Is Your Market HOT or not,

Why is My Home Not Selling?


Have your been attempting to sell your home for an extended period of time now?  Have you seen your neighbor's homes sell but not yours?  One of the best things you can do is a comparison of your home and your competition.  There are many things to consider besides just comparing homes.  But let's start with the obvious;


* Compare the basics of your home and the homes that have sold:

                    Price:  focus on the price per square foot and not just the total price.

                    Size:  not only how many rooms, but what size are the rooms?

                    Features:  take a look at the listing pictures, what do they have you do not have?

                    Upgrades:  Don't just focus on granite countertops but did they get a new HVAC system?


* Now let us compare marketing plans;

                    Take a hard look at the listing photographs compared to yours.

                              As many times as you say don't judge a book by the cover people still do.

                    How many pictures did the house that sold have and how many do you have?

                             A local MLS (mulitple listing service) agent's system allows only so many  BUT, other 

                             websites may allow more.

                    Is there a slideshow or video?

                             If you are restricted with the MLS system you can have as many pictures as you like

                             with a slideshow. 

                    Google the address of the house sold and your address how many sites can you find them on?

                             This is directly related to your exposure. 

                    Have you seen any of the marketing materials?

                             Do your flyers point out all the positive marketing points to your home.  These materials

                             are sometimes how buyers remember your home after a day of looking at homes.

                    It may sound simple but look at the yard signs.

These are but some of the many aspects that need to be considered when selling your home.  This is after all one of the largest investments most people will make in their lifetime.  Should you really leave that up to chance?  

Ask your agent what is the plan to drive traffic to your home's listing?


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The Author:

As the Broker-in-Charge, owner and founder of Total Care Realty, LLC, Larry is focused on quality of service. He believes in being on the cutting edge of any product or process that will help market the client’s property or help them find the perfect home. Larry has been consistently recognized as going above and beyond for his clients; he was described as a ‘personal concierge Realtor®’ early on in his Real Estate career. Drawing on his past experience of owning restaurants and working with new technology, innovation is his focus. Larry often says, “we are not afraid to take advantage of new technology as soon as it is available instead of waiting for a corporate office to tell us what we are allowed to do”. This is a benefit of being an independent Real Estate company. As a graduate of The Citadel, instilled in him is the importance of discipline, loyalty, focus, and determination. Marrying those ethics and ideals with the hard driving focus it took to own and manage restaurants for almost twenty years, has given Larry a passion to make sureclient satisfaction is the number one priority. “As your Personal Concierge Realtor® it is our job to help take care of every need of our clients.” Larry Story — Total Care Realty, LLC — 336-327-1841 also at

Copyright© 2010 By Larry Story, All Rights Reserved…



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FTC effective January 31, 2011

As a seller you may stop doing business with Total Care Realty at any time.  You may accept or reject the offer of mortgage assistance we obtain from your lender (or servicer).  If you reject the offer, you do not have to pay us.  If you accept the offer, our commission will be deducted from the proceeds of the sale their will be no additional fee to you for our services.  Total Care Realty, LLC is not associated with the government, and our service is not approved by the government or your lender.  Even if you accept this offer and use our service, your lender may not agree to change your loan.  If you stop paying your mortgage, you could lose your home and damage your credit rating


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Comments (3)

Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

Larry, many great points in this blog. Our market is red hot and I'm not complaining. The best marketing tip is when you state Google the address and see if you can find it. I will use this one this weekend with a listing appoint - Thanks. 

Mar 26, 2015 02:16 PM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Really good stuff here Larry.  I just recently did that as part of my listing presentation... compared # of photos and quality

Mar 27, 2015 11:19 AM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC


It does help to "plant the seed" in any seller's mind of the differences to look for.

Mar 29, 2015 01:09 AM