Is Your Market HOT or not,
Why is My Home Not Selling?
Have your been attempting to sell your home for an extended period of time now? Have you seen your neighbor's homes sell but not yours? One of the best things you can do is a comparison of your home and your competition. There are many things to consider besides just comparing homes. But let's start with the obvious;
* Compare the basics of your home and the homes that have sold:
Price: focus on the price per square foot and not just the total price.
Size: not only how many rooms, but what size are the rooms?
Features: take a look at the listing pictures, what do they have you do not have?
Upgrades: Don't just focus on granite countertops but did they get a new HVAC system?
* Now let us compare marketing plans;
Take a hard look at the listing photographs compared to yours.
As many times as you say don't judge a book by the cover people still do.
How many pictures did the house that sold have and how many do you have?
A local MLS (mulitple listing service) agent's system allows only so many BUT, other
websites may allow more.
Is there a slideshow or video?
If you are restricted with the MLS system you can have as many pictures as you like
with a slideshow.
Google the address of the house sold and your address how many sites can you find them on?
This is directly related to your exposure.
Have you seen any of the marketing materials?
Do your flyers point out all the positive marketing points to your home. These materials
are sometimes how buyers remember your home after a day of looking at homes.
It may sound simple but look at the yard signs.
These are but some of the many aspects that need to be considered when selling your home. This is after all one of the largest investments most people will make in their lifetime. Should you really leave that up to chance?
Ask your agent what is the plan to drive traffic to your home's listing?