What is the difference between a client and a customer?
In a real estate transaction, it's easy for people to be confused about their relationships with everyone involved. The term "agent" is often used simply to describe a real estate professional, but the reality is that professional may not be "your" agent.
In an open house, for example, the real estate licensee in the home most likely represents the seller and if you aren't represented by someone else they may be working with you as a customer. The table below shows the differences between customer level service and client level service.
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If you are a CUSTOMER (no agency relationship), an agent will: |
If you are a CLIENT (agency relationship), your agent will: |
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Maintain loyalty to the seller’s need |
Pay full attention to your needs |
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Tell the seller all that they know about you |
Tell you all that they know about the seller |
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Keep information about the seller confidential |
Keep information about you confidential |
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Focus on the seller-client’s property |
Focus on choices that satisfy your needs |
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Provide just the material facts |
Provide material facts as well as professional advice |
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Only provide price information that supports the seller’s listing price |
Provide price counseling based on comparable properties and their professional insights |
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Protect the seller |
Protect and guide you |
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Negotiate on behalf of the seller |
Negotiate on your behalf |
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Attempt to solve problems to the seller’s advantage and satisfaction |
Attempt to solve problems to your advantage and satisfaction |
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