Client or Customer?

Real Estate Agent with EXIT West Realty

What is the difference between a client and a customer? 


In a real estate transaction, it's easy for people to be confused about their relationships with everyone involved. The term "agent" is often used simply to describe a real estate professional, but the reality is that professional may not be "your" agent.


In an open house, for example, the real estate licensee in the home most likely represents the seller and if you aren't represented by someone else they may be working with you as a customer.  The table below shows the differences between customer level service and client level service.


For more information about representation give me a call at 915-329-5868.



If you are a CUSTOMER (no agency relationship), an agent will:

If you are a CLIENT (agency relationship), your agent will:

Maintain loyalty to the seller’s need

Pay full attention to your needs

Tell the seller all that they know about you

Tell you all that they know about the seller

Keep information about the seller confidential

Keep information about you confidential

Focus on the seller-client’s property

Focus on choices that satisfy your needs

Provide just the material facts

Provide material facts as well as professional advice

Only provide price information that supports the seller’s listing price

Provide price counseling based on comparable properties and their professional insights

Protect the seller

Protect and guide you

Negotiate on behalf of the seller

Negotiate on your behalf

Attempt to solve problems to the seller’s advantage and satisfaction

Attempt to solve problems to your advantage and satisfaction

Comments (2)

Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Well Written.  These are points buyers need to know.  So often do buyers think if they call the sign they will get a better deal.  Glad you clarified the misconception.

Mar 26, 2015 11:10 PM
Bob Publicover
Publicover Realty Group, inc - Stuart, FL
Thinking outside the box

Nice, simple and easy presentation to understand Rick. 


Mar 27, 2015 12:16 AM