Agents of the past who thought they were being creative in using more positively spun terms for their listings basically ruined it for you. Anyone can pick up a thesaurus and find a new word for "small," (insert "cozy") but after a while, you come up with the same stale, dry, gritty words that others find cliched and transparently annoying. Charming, right?
The video below will give you an idea of what consumers think of these "creative" words... I love my Ellen, and she has the best videos about real estate that will make you roll with laughter, many of which I have or will be posting in my Friday Funnies posts to come.
This one is no exception:
Like Ellen says, many words have a different meaning to someone else entirely.
My least favorite term used by agents and property managers is: "fixer-upper." Just say that the property needs work. You can still stay it bluntly for it to be appealing to others, but soften your delivery by painting a story about the amazing potential in remodeling it, or give some inspiration. Ever heard of Pinterest? Use your story-telling skills and the appeal of interior designs to sell a property instead of resting on the laurels of dead, stale words. What could it hurt to try something else? It hurts more to stick with the old.
What are your biggest pet peeve phrases and words? Comment below to let me know!
Happy Friday!
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