Modern Convenience...

Title Insurance with First American Title

Among a few fond memories I have of the later 1950’s (I was just a young'n then) is the advertising in magazines, newspapers and on television. We were all going to live a wonderful modern life with amazing products that would bring us every convenience.

We'd see the USA in a Chevrolet and take in the rugged west like a cowboy in Marlboro Country. If we didn’t feel so good we had Alka-Seltzer for speedy results and eased our tensions with Beech-Nut Gum, always a refreshing peppermint flavor. 

We paused for a refresher with Coca Cola, it's a natural! And ate Rowntree’s Fruit Gums, because they were long lasting and you can taste the fruit!

Van Heusen Century shirts never wrinkled, ever. We stayed regular with all-vegetable Nature’s Remedy, it made the difference! And Dad, always pleasant if Mom had a meal disaster, “Don’t worry darling, you didn’t burn the beer!" (Schlitz)

We jumped for joy with POST SUGAR CRISP and never forgot our vitamin-rich MILK, nourishing foods are the foundations for a STRONG AMERICA! And if there was any doubt at all, TIDE'S GOT WHAT WOMEN WANT! No soap, no other “suds” no other washing product known will get your wash as CLEAN as TIDE!

Rene washing dishes. (1956)

I’m cracking up this morning after a volley online with 1950’s advertising. I'm working on a paper about now and then. Life is looking so totally corny back then through today’s lense.

“Did people really live like that?”  No... Not really. But they (we) did buy a lot of those products and appliances and we did watch (and they weren't the reruns) of Leave it to Beaver, Disney, I Love Lucy, Gunsmoke and the Ed Sullivan Show.

The photo is me (at 6) washing dishes in 1956 with younger brother Steve looking on. We’re at home in the Renton Highlands, better known then as The Projects. It certainly wasn’t modern but looking back it was a convenience for Mom and Dad if I was participating in the domestic household process. Houserules dictated that started as early as possible. ;o)

Mom throughout our childhood quoted dear Auntie Mildred (her oldest sister) whom often said, “Many hands make the job small.” That still rings true. We all go forward better together. Real modern convenience equates to cooperation. It’s a human thing, not hardware or an app. Technology is our context, it doesn’t replace participation. It should create more opportunity for it.

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on The Audiorium YouTube Channel by Rene Fabre. Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.

Comments (17)

Rob D. Shepherd
RETIRED - Florence, OR

One inconvenience is you had to turn the black and white 12 inch big screen TV on 5 minutes before the show to warm up. At least you got to turn it off and watch the dot in the middle go away (about 3 minutes). LOL

Mar 29, 2015 07:27 AM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Too funny! Rob D. Shepherd and so true! I remember that now! :O) Like... PHILCO announces HYPER-POWER TELEVISION! a picture so much better it demanded a new kind of sound! (1957)

Mar 29, 2015 07:39 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Rene- what a wonderful trip down memory lane. You and I are about the same age!  I remember Romper Room, TV dinners and real toys in a box of Cracker Jacks!  Have a great day!

Mar 29, 2015 08:03 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

René - I loved the trip down memory lane.  And don't forget sit com with women vacuuming in high heels.   But we still need cooperation. Many hands make light work.

Mar 29, 2015 08:29 AM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Kathy Streib ! Thanks! It was fun! I remember my Dad was gonna die when Mom bought some TV dinners for us kids because they were going out that night! He got over it, but the first time was a shocker for him! I too remember Romper Room and Cracker Jacks too! 

Mar 29, 2015 08:30 AM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Grant Schneider ! Thanks! I do remember those commercials and wasn't whe wearing a cocktail dress? Yes we do still need cooperation... we don't succeed alone.

Mar 29, 2015 08:40 AM
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

The best thing I remember about TV - we didn't get one until I was 11 - was the test pattern and the playing of the National Anthem at the end of programming every night.

I used to think I was something when I got to stay up that late!!

Mar 29, 2015 10:12 AM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi John Dotson ... I didn't see test patterns until the 60's, never got to stay up that late until then. We got 3 local channels and I do remember they weren't 24 hours a day... One went off at 10 pm I think. But I do remember that test pattern and hum...

Mar 29, 2015 11:50 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

My brothers and sisters had chores and washing dishing was just one of them. We rotated meals and as luck had it I felt like I always got the biggest meals.

Mar 29, 2015 11:26 PM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Hi Debbie Reynolds ... I can relate to that! Between dishes, housework, and taking care of the yard, your work allocation depended a lot on what you were good at...

Mar 30, 2015 01:09 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for sharing your memories. In 1956 I was a first year student at the University of Virginia and had a plate full of new academic challenges. In those days, coats and ties were standard attire for classes and events.

Mar 30, 2015 02:14 AM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Thanks Roy Kelley ... College was way more casual in the 70's and early 80's for me, but I do remember (and you don't see to often these days) when I started in the title business a white shirt, tie, and slacks were mandatory attire in the office.

Mar 30, 2015 03:09 AM
Lou Ludwig
Ludwig & Associates - Boca Raton, FL
Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC


Thanks for the journey down memory lane . . . . A far different time then today.

Good luck and success.

Lou Ludwig

Mar 30, 2015 09:27 AM
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Thanks Lou Ludwig ! Certainly, the context was much different to be sure :O)

Mar 30, 2015 09:36 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

Isn't it funny how those old ads from our kid days have sometimes stuck in our head.  I remember picking up a book of matches.  On the inside was the following ad, "When I get it, it makes me happy.  When I don't, it makes me sad. It isn't what you think it is, it's Zanzibar's Whiskey."  I was about six at the time. I couldn't get the jingle out of my head, and would recite it over and over again. I didn't know about that "other" meaning of the words.  Finally, my mom took me aside and told me to stop repeating it in public.

Mar 30, 2015 02:00 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Rene' life was so much easier and simpler...we grew up like in  the book "Father knows best", Endre

Mar 30, 2015 04:37 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

“Many hands make the job small.” That still rings true. 

Mar 31, 2015 01:06 PM